- Squid Game lost half its readers in one month. Goblin took seven
Sat Aug 15 — Twenty-six Korean titles could be timed from their peak across four Southeast Asian Wikipedias. The median fell below half in two months, nine of them in a single month, and nineteen later rose above half again.
- One Wikipedia writes down Korean titles first, and it is not the biggest one
Sat Aug 15 — Across 25 Korean titles with an article on all four Southeast Asian Wikipedias, the Indonesian edition was first or joint-first 24 times and last not once. The Vietnamese edition is larger on every measure we checked.
- You cannot ask what a Korean hit leaves behind. The article is born with the show
Sat Aug 15 — Of 59 Korean titles fetched across four Southeast Asian Wikipedias, nine could be measured before and after their peak. Twenty-two were disqualified because their article did not exist before the title arrived.
- Actors and K-pop acts are looked up in the same shape. The difference people assume is a size artefact.
Sat Aug 08 — Across 1,113 Korean actors and 2,372 K-pop acts, the biggest single day is about 5% of a 30-day month for both. The raw gap of 5.0% against 6.1% disappears once the two groups are compared at the same size.
- Squid Game is 21.3% of Korean viewing. BTS is 3.9% of K-pop — and K-pop is still more unequal
Sat Aug 08 — One title takes 21.3% of all Korean viewing hours on Netflix; the biggest K-pop act takes 3.9% of English Wikipedia lookups. But half of all music attention sits on 4.5% of acts against 7.3% of titles on screen. No giant, steeper slope.
- Actors whose one charting title also played in Korea are looked up 1.7 times as often abroad
Sat Aug 08 — Hold the number of titles fixed and the gap is still there: 1,926 English Wikipedia lookups against 1,111. Hold how far the title travelled fixed and it survives that too. Korea's own chart predicts foreign curiosity.
- So Ji-sub is 3.1% of all attention on Korean actors. Squid Game is 21.3% of the viewing
Fri Aug 07 — One Netflix title is 21.3% of all Korean viewing. The most looked-up Korean actor is 3.1% of all attention. And within the fifty most-searched, appearing in more charting titles does not predict being looked up more.
- Ma Dong-seok has 21 charting titles and Steven Yeun has one. Steven Yeun is read twice as much
Fri Aug 07 — Actors in ten or more charting Korean titles are looked up eight times as often as those in one. We said in August that the rise stops at ten. It does not. The busiest are still not the most read: 21 titles against Steven Yeun's one.
- Most K-pop attention is flat. At the very top it is not — a quarter of BTS's month happened on one day
Fri Aug 07 — For the typical act, the biggest single day is 5.5% of a 30-day month. For the ten largest names the median is 11.0%. BTS sits at 25.1%, and all six of its measurable members peaked on the same date.
- Rank Korean musicians by look-ups and IU is not first — the top name is there for acting
Fri Aug 07 — 232 of the 1,550 individuals in our K-pop panel also appear in Korean titles that reached a Netflix Top 10. They are 15% of the names and 41% of the attention. Removing them does not correct the list. It produces a second one.
- K-pop members outdraw their own groups four to one, and the BTS exception was a hole in Wikidata
Fri Aug 07 — Across 86 groups whose full membership can be measured, the members' pages were opened 3.88 times as often as the group's. Newer groups looked like the opposite until we checked why: Wikidata lists two members for Fromis 9.