- IU's saju: the balancing element holds without a birth hour, the strength reading splits 5–7
Sun Aug 23 — KLifeMap ran IU's chart from the public birth date, 16 May 1993, with no birth hour. Its engine returns water in all twelve possible hours. Strength comes out five strong, seven weak. We report the reading and what it cannot settle.
- Jungkook's saju: two of the three judgements hold without a birth hour, the structure splits five ways
Sun Aug 23 — KLifeMap ran Jungkook's chart from the public birth date, 1 September 1997, with no birth hour. Strength and the governing element come out identical in all twelve possible hours. Only the structure splits, five ways.
- Karina's saju: two judgements hold without a birth hour, and the third is settled in only half the cases
Sun Aug 23 — KLifeMap ran Karina's chart from the public birth date, 11 April 2000, with no birth hour. Strength and the governing element hold across all twelve possible hours. The structure comes out five ways, and the most common one covers six.
- We built the day pillar for 9,249 Korean entertainers — IU, Jungkook, RM and BTS included
Sat Aug 22 — English saju sites read one chart at a time, so nobody has a denominator. We built one: 9,249 Korean entertainers with a birth date on record to the day. One of our four tests crossed the chance line; here is what we did to kill it.
- IU, Jungkook and Karina: a missing birth hour moved one chart by a whole day
Sat Aug 22 — KLifeMap read the charts of IU, Jungkook and Karina without their birth hours. Trying all twelve hour branches moved one reading a day earlier. The cause was a 32-minute clock correction, not astrology. We say what stays unknowable.
- Jay Park outreads 2PM and Lee Hye-ri outreads Girl's Day, in all four countries. BTS's members never outread BTS
Fri Aug 21 — We put 23 K-pop soloists beside their own group on four Southeast Asian Wikipedias. Six are read more everywhere, thirteen less everywhere, and four disagree from one country to the next — T.O.P clears BigBang only in Vietnam.
- BTS tops three Southeast Asian Wikipedias. Indonesia's list opens with Babymonster
Thu Aug 20 — Indonesia, Vietnam, Thailand and Malaysia each keep their own Korean reading list. BTS leads three of them, and is the only name on all four. Cha Eun-woo, IU, Im Yoon-ah and Stray Kids are each in some and not others.
- In Southeast Asia, a Korean record label is looked up more than Seoul
Fri Aug 14 — We measured 2,238 places in Korea against four Southeast Asian Wikipedias. YG Entertainment scores 111.47 and Seoul 106.54. Twelve companies out-read 520 cities and districts on the median. What this cannot see is a single restaurant.
- Kim Jong-kook is the most evenly read Korean name in Southeast Asia. K-pop groups are the most even category
Fri Aug 14 — We measured concentration — the share of a name's four-country reading that sits in its biggest country. K-pop groups come closest to even at 41.7%. The most concentrated row turned out to be an artefact of Wikipedia, not of attention.
- Exactly one Korean act is read more than Son Heung-min in Southeast Asia
Thu Aug 13 — We put 2,511 Korean entertainers, 900 athletes and 22 luxury and car brands on one scale. BTS clears the footballer. Of everyone else measured, nobody does — and the most-read brand sits at a sixth of the leaders.
- Actors and K-pop acts are looked up in the same shape. The difference people assume is a size artefact.
Sat Aug 08 — Across 1,113 Korean actors and 2,372 K-pop acts, the biggest single day is about 5% of a 30-day month for both. The raw gap of 5.0% against 6.1% disappears once the two groups are compared at the same size.
- Squid Game is 21.3% of Korean viewing. BTS is 3.9% of K-pop — and K-pop is still more unequal
Sat Aug 08 — One title takes 21.3% of all Korean viewing hours on Netflix; the biggest K-pop act takes 3.9% of English Wikipedia lookups. But half of all music attention sits on 4.5% of acts against 7.3% of titles on screen. No giant, steeper slope.
- New K-pop groups look 69% down. So does every other kind
Sat Aug 08 — Four countries, one identical decline: new group debuts look 69% down since 2017 in Korea, and just as far down in Japan, America and Britain. What we had measured was not the industry but how fast Wikidata records a new group.