- Hit or flop? 240 of 546 Korean titles reached No.1 somewhere
Sun Sep 06 — People search the phrase for individual Korean films and shows. The Netflix files cannot answer it — but they can say where a title stands among 546. Reaching No.1 in some country turns out to be the common case, not the rare one.
- 87% of Korean chart runs have no gap in them at all
Thu Sep 03 — The scattered cases are the famous ones. Of 7,730 Korean chart lives lasting two weeks or more, 6,725 are present every single week from first to last. The median is three weeks, spanning three weeks, unbroken.
- KPop Demon Hunters held a year unbroken in 1 of 93 countries
Thu Sep 03 — It sat on some country's Netflix Top 10 for 62 straight weeks. Counted country by country, four of 93 passed 52 weeks and only Latvia held every week without dropping out. Korea ran 32 weeks, the median of all 93.
- Crash Landing on You: 72 weeks in Japan's top 10
Thu Sep 03 — It is the longest any Korean title has spent in one country's Netflix top 10. The 72 weeks are spread across 96 weeks of calendar, and the longest unbroken run inside them is 53. Squid Game's 43 weeks in India span 201.
- Malaysia and Singapore share 78% of their Korean list
Thu Sep 03 — Of every Korean title either country had on a Netflix top 10 in the same week, 77.9% was on both lists. The 15 most alike pairs on the board are all in Southeast or East Asia — and nowhere resembles Korea's own chart.
- Malaysia carries 72% of Korean titles in their debut week
Thu Sep 03 — Britain manages 33%. Ranking 92 markets by how often they carry a Korean title in the same week it first charts anywhere puts eight Asian markets at the top — and the median lag, the obvious measure, cannot see any of it.
- Netflix's "weeks in top 10" is not weeks in a row
Thu Sep 03 — Every chart row carries a weeks-in-top-10 number. Across 500,340 rows it adds exactly one on every consecutive week — and after a gap it keeps counting 98% of the time. It is a cumulative tally, and reading it as a streak overstates runs.
- Only four countries have come close to an all-Korean top 10
Thu Sep 03 — Korean titles have held nine or ten of a chart's ten places 51 times. Outside Korea every one is in Vietnam, Indonesia, Malaysia or Singapore. Taiwan, fourth by Korean share, has never done it.
- Agent Kim topped 25 countries and never charted in America
Thu Sep 03 — Two Korean dramas were reported this week as topping Netflix's non-English chart. Counted country by country, Agent Kim Reactivated reached number one in 25 of the 81 countries that carried it, and never appeared on a US or UK chart.
- A quarter fewer Korean titles chart than in 2022
Mon Aug 10 — 288 Korean titles charted somewhere in 2022 and 215 in 2025, while the places they held rose 9.7%. Remove each year's biggest title and the ten largest gained 3.1 points — much of the concentration is one show returning.
- Korean films leave a Netflix chart like everyone else
Mon Aug 10 — Across 210,355 finished runs, a Korean film holds a country chart for 1.96 weeks on average and every other film for 2.02. Korean series run 3.7 weeks against 2.71 — and removing each group's biggest title barely moves it.
- A Korean series opening at 1 lasts 6 weeks. At 10, one
Mon Aug 10 — Opening position is the only fact anyone has on the first Monday. Across 8,324 Korean series runs it moves expected length by 0.56 weeks a step — against 0.44 for other series, 0.33 for Korean films and 0.22 for other films.
- Korean series are widest in week one only 21% of the time
Mon Aug 10 — Hold run length fixed and most of that gap closes — among titles that lasted five to eight weeks it is 26.6% against 28.6%. Among those that lasted nine weeks or more it does not close: 9.7% against 24%.
- At number one a Korean title has a 1.2% chance of going
Sun Aug 09 — Everything written about a chart is about getting on it. We measured 11,722 departures instead — the position a Korean title held the week before it vanished, against the 10.0% each rank would take if position did not matter.
- Korean titles sit mid-chart — except in 10 markets
Sun Aug 09 — Across 93 Netflix markets Korean titles hold 7.9% of chart places. In the 20 markets where their share runs 5–10%, they hold only 5.4% of number-one places. In the ten where they are strongest it inverts: 36.6% at number one against 27.4%.
- Our 7.9% is not one place a week — nothing, then several
Sun Aug 09 — Korean titles hold 7.9% of Netflix country chart places. Spread evenly that would put at least one on 55.9% of country-weeks; the real figure is 41.3%. Empty weeks run 58.7% against 44.1%, and crowded weeks 4.6% against 0.5%.
- What a chart position does not say about Korean titles
Sun Aug 09 — Netflix attaches hours viewed to 10,720 global chart rows and to 0 of its 499,180 country rows. Knowing a rank narrows the possible hours by 47.3% on the non-English series chart — least of the four, and the one Korean titles sit on.
- Korea led Southeast Asia for 51 of 421 Korean titles
Sat Aug 08 — Of the 421 Korean titles that reached Southeast Asia's top 10, Korea's own chart got there first for 51 and in the same week for 166 — and never charted 150 of them at all. Series enter together; films scatter.
- Korean titles climb the Netflix chart. Others peak week one
Sat Aug 08 — Across 93 markets, 57.1% of Korean chart runs reach a higher rank than their opening week against 40.5% for everything else. Longer runs give more chances to climb — and the gap holds inside every run-length band.
- 7 Korean titles fill half of America’s chart. Vietnam: 52
Sat Aug 08 — Across 93 markets the typical Asian one has charted 247 different Korean titles and the typical market elsewhere 85. Matching markets by how many Korean places they hold removes a third of that gap. Two-thirds of it survives.
- Korean titles hold 7.9% of top-10 places worldwide
Sat Aug 08 — Across 93 countries and 265 weeks the global share has not moved since 2022. That average hides nine Asian markets where Korean titles held 30.3% of places and now hold 19.5% — all nine fell, and Korea's own chart did not.
- No K-drama season: 2.1 points a year, 14.3 in a week
Sat Aug 08 — The Korean share moves 2.1 points across twelve months — and 14.3 in a week. Month by month it sits between 6.5% and 8.6% of the world's top-10 places. Remove each month's biggest title and the band gets wider, not narrower.