Korean pop culture, in numbers

How many different Korean titles has your country actually seen?

Our world-share page counts what fraction of Netflix's published top-10 places hold a Korean title. This one counts something that number hides: the same share can be twenty titles taking turns or one title sitting there all year.

How many different Korean titles has each market actually seen in its top 10, and how many of them carry half of it?

Two groups, 93 markets

GroupMarketsKorean placesDifferent titlesFill halfLargest title
The ten Asian markets101,299259562.7%
The other markets83215891914.3%

Every figure is a median of the markets in that group, not a total. In the median Asian market it takes 56 different Korean titles to account for half of all Korean chart appearances; everywhere else, 19. The single biggest Korean title holds 2.7% of the Korean places in the median Asian market against 14.3% elsewhere.

The two ends

MarketDifferent titlesFill halfLargest titleIts share
South Korea592124I am Solo3.9%
Indonesia27557Squid Game2.3%
Thailand27552Alchemy of Souls4.2%
Vietnam26152Reply 19882.4%
Malaysia25955Squid Game2.7%
Ukraine192Squid Game46.7%
Latvia322Squid Game47.0%
Estonia353Squid Game43.0%
Ireland398Squid Game22.2%
United States397Squid Game31.8%

The difference is not which title leads. The same title leads 2 of the five widest markets as well as all five of the narrowest — it leads Indonesia with 2.3% and Latvia with 47%. Those two numbers describe completely different viewing experiences of the same show.

The objection, tested

A market with fewer Korean places will look more concentrated for arithmetic reasons alone. A country with only 85 Korean chart appearances cannot spread them over 259 titles. On that reading this page says nothing except "some markets chart less Korean content", which we already published. So we tested it, by comparing only markets that hold a similar number of Korean places.

Matched on Korean places (600–1,200)MarketsKorean placesDifferent titlesFill halfLargest title
Asian21,186253566.6%
Other7669155316.7%

The Asian markets in that band are Japan, Singapore. The others are Bangladesh, Bolivia, Maldives, Nigeria, Peru, Qatar, Saudi Arabia. The raw gap in titles-to-fill-half was 37 (56 against 19); inside the matched band it is 25 (56 against 31). 32.4% of the gap was volume, and the rest is not. That is the honest size of it: smaller than the first table suggests, and not zero.

The width inside the Asian group

A group of ten is not ten identical markets. The number of titles needed to fill half runs from 35 to 124 inside it.

Shallowest of the tenDifferent titlesFill halfLargest title
Japan245356.6%

As many different Korean titles have charted there as in its neighbours, but far fewer of them carry half the places. We are not going to explain that here — a large domestic catalogue and a separate history with Korean television are both plausible and this data distinguishes none of it. We name it because a group with one member behaving differently is worth saying out loud rather than leaving inside a median. The full story →

Every market, in alphabetical order

Sorted by name, not by size. Look up your own; the order carries no meaning. Every market name below is a link — 93 of them open a page with that market's own titles, up to 20 of them, week by week. A market needs at least 8 charting titles to get a page; we do not publish a page thin enough to say nothing. Medians across the 93 markets, for comparison on those pages: 4.6% of chart places · 101 different titles · 20 titles filling half.

MarketKorean shareKorean placesDifferent titlesFill halfLargest titleIts share
Argentina4%2158217Squid Game14%
Australia2.3%1255913Squid Game20%
Austria2.5%1366112Squid Game20.6%
Bahamas2.7%1467219Squid Game12.3%
Bahrain9.6%51414631Squid Game7.8%
Bangladesh14.3%76614524Squid Game8.6%
Belgium2.7%1455611Squid Game20%
Bolivia12.1%64913023Squid Game8%
Brazil7.1%37812124Squid Game6.9%
Bulgaria3.2%174638Squid Game29.3%
Canada2.1%1125612Squid Game22.3%
Chile7.8%41612526Squid Game7.7%
Colombia7.5%40411523Squid Game9.2%
Costa Rica5.8%31310320Squid Game9.3%
Croatia2%108466Squid Game29.6%
Cyprus2.6%1386313Squid Game22.5%
Czech Republic3.6%191649Squid Game25.1%
Denmark1.7%91426Squid Game33%
Dominican Republic8.6%46013530Squid Game5.4%
Ecuador8.9%47812226Squid Game7.9%
Egypt6.2%33210719Squid Game15.1%
El Salvador9.7%52113128Squid Game6.7%
Estonia1.9%100353Squid Game43%
Finland2.7%1445910Squid Game26.4%
France3.6%1948116Squid Game16%
Germany2.7%1446012Squid Game21.5%
Greece4.3%2289719Squid Game15.4%
Guadeloupe4.3%2329923Squid Game9.1%
Guatemala8.5%45311825Squid Game8.8%
Honduras9.9%53213929Squid Game7%
Hong Kong22.9%1,22924656Squid Game2.4%
Hungary2.9%1546311Squid Game24%
Iceland1.4%77438Squid Game29.9%
India10%53811619Squid Game12.8%
Indonesia28.9%1,55027557Squid Game2.3%
Ireland1.7%90398Squid Game22.2%
Israel2.7%1456211Squid Game19.3%
Italy3.1%1646611Squid Game22.6%
Jamaica3.7%2008521Squid Game11%
Japan20.4%1,09624535Crash Landing on You6.6%
Jordan7.9%42512625Squid Game11.8%
Kenya4.7%2539821Squid Game11.9%
Kuwait10.5%56215431Squid Game8.4%
Latvia1.9%100322Squid Game47%
Lebanon4.6%2449015Squid Game18.9%
Lithuania2%109414Squid Game37.6%
Luxembourg2.7%1466413Squid Game17.8%
Malaysia25.1%1,34625955Squid Game2.7%
Maldives12.1%64715331Squid Game4.9%
Malta2.1%1115312Squid Game22.5%
Martinique4.6%24410125Squid Game8.2%
Mauritius5.4%28710923Squid Game10.8%
Mexico8.4%44812223Squid Game9.2%
Morocco9.6%51213930Squid Game9%
Netherlands1.8%94417Squid Game26.6%
New Caledonia4.6%24811023Squid Game9.3%
New Zealand3%1597416Squid Game16.4%
Nicaragua10.2%54613727Squid Game8.1%
Nigeria12.2%65415929Alchemy of Souls7.3%
Norway2%1055010Squid Game25.7%
Oman11.1%59314932Squid Game7.4%
Pakistan10.7%57111115Squid Game11.6%
Panama6.9%37012126Squid Game6.5%
Paraguay7.5%40112225Squid Game8.7%
Peru12.8%68615531Squid Game6.6%
Philippines22.8%1,22225750The Promise2.9%
Poland2.9%1557117Squid Game18.7%
Portugal3.8%2038919Squid Game14.3%
Qatar12.9%68917638Squid Game5.8%
Réunion5.1%27611627Squid Game9.1%
Romania5.2%27911522Squid Game14%
Saudi Arabia12.5%66916334Squid Game6.7%
Serbia3%160566Squid Game31.3%
Singapore22.1%1,18625356Squid Game2.3%
Slovakia3.2%1705810Squid Game25.9%
Slovenia2.1%114464Squid Game33.3%
South Africa2.7%1466613Squid Game20.5%
South Korea53.6%2,871592124I am Solo3.9%
Spain3.1%1667517Squid Game16.3%
Sri Lanka10.1%54113825Squid Game7.9%
Sweden2.1%113518Squid Game24.8%
Switzerland2.5%1355411Squid Game20%
Taiwan24.2%1,29925857Hospital Playlist2.6%
Thailand24%1,28927552Alchemy of Souls4.2%
Trinidad and Tobago2.8%1527117Squid Game13.2%
Turkey6.2%33211321Squid Game15.7%
Ukraine1.7%92192Squid Game46.7%
United Arab Emirates10.9%58316334Squid Game6.3%
United Kingdom1.8%954710Squid Game24.2%
United States1.6%85397Squid Game31.8%
Uruguay2.9%1566514Squid Game14.7%
Venezuela7.5%40111825Squid Game7%
Vietnam30.2%1,61726152Reply 19882.4%

Shaded rows are the 10 Asian markets grouped above. Every figure is measured over the same 268 weeks with the same identification, so a market low on this table charted fewer Korean titles — it does not mean fewer were available or fewer were watched.

How sure are we that these titles are Korean?

Every title above is matched against works Wikidata records as made in South Korea — by Wikidata item number where we hold one, and by English name otherwise. We asked, for all 975 titles in this table, which countries made a film or series of that name. Four answers came back.

AnswerTitlesShareWhat it means for a figure on this page
A Korean work carries this name, and no foreign one does52653.9%The name cannot be matched to anything else. Safe.
A Korean work and a foreign one share the name42343.4%We cannot tell from the name alone which one charted.
Wikidata records no country for the name151.5%No basis to judge — not evidence either way.
Foreign works carry it and we could not tie it to a Korean one111.1%Still open. Listed below by name.

By viewing, this catalogue is far more certain than it is by title count. 83.6% of Korean viewing hours sit on titles only Korean works carry — but only 53.9% of the titles do. The two are not in conflict: the largest titles are the unmistakable ones, and the uncertainty lives in the tail, where a single common English word can name a Korean series and a foreign one at once. A figure weighted by places or hours inherits the first number; a count of distinct titles — the “Different titles” column above — inherits the second.

A name is not an identifier, and this check learned that the hard way. Asked by name alone, Wikidata reported no Korean work behind Land, Deliver Us from Evil or Detour — because it files them as LAND, Deliver Us From Evil and DETOUR, and a label match is case-sensitive. Only the foreign works came back, which reads exactly like “this is not Korean.” We now ask by identifier instead, using the Wikidata item numbers already stored alongside these titles. 102 titles carrying 2,686 of the 39,139 places on this page are found only that way.

Found by identifier, not by nameWikidata itemPlaces
Weak HeroQ116007300393
Destined with YouQ116550095285
Doctor ChaQ117035204239
The WONDERfoolsQ130748503216
Mercy For NoneQ123305848210
Welcome to Samdal-riQ118611683166
I am SoloQ113548365113
Bogotá: City of the LostQ11194685098
Behind Your TouchQ11728041096
WrathQ4748240182
Mission: CrossQ12335420670
LandQ13669189653

The last row of the first table is what is left over: foreign works carry the name and no Korean item is tied to it. That is not a finding that the title is foreign — it is the part we have not settled. It covers 178 of the 39,139 Korean places here, or 0.45%. We name them rather than quietly drop or keep them:

TitlePlacesCountries Wikidata records for that name
That Night115France, Spain, United States
Emergency19Australia, India, People's Republic of China, Philippines, United Kingdom and 1 more
The Game16Hungary, Iraq, Italy, Mali, Russia and 4 more
Never Give Up9Japan, People's Republic of China, Taiwan
Possession5Australia, France, United Kingdom, United States, West Germany
Suspect4Australia, Belgium, Germany, United Kingdom, United States
Outback2Australia
Payback2Australia, Brazil, Canada, India, Thailand and 2 more
The Rewrite2United States
Five2France, Iran, United States
Witness2France, India, Iran, Israel, Qatar and 1 more

What this check still cannot do: a shared name stays shared. We can say how large that group is, which is what the first table is for, but not which of the two works charted in Manila on a given week. And a title Wikidata has never heard of comes back with no country, which is not evidence in either direction.

What we wrote from this data

Where these numbers come from, and what they cannot answer

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