Korean pop culture, in numbers

Korean titles on Netflix in New Zealand

Between 2021-07-04 and 2026-07-26, New Zealand's Netflix top 10 had 5,300 places to give out across films and series. Korean titles took 156 of them — 2.9%.

The four numbers

 New ZealandMedian of 93 marketsWhere it sits
Share of chart places2.9%4.5%well below
Different Korean titles7297below
Titles filling half those places1519below
Weeks with a Korean title120of 265

“Titles filling half” is the one to read twice. New Zealand needs 15 titles to cover half of its Korean chart places. A market that needs few is not a smaller market — it is a market where the same titles return. A market that needs many rotates through more of the catalogue. Neither is better; they are different questions. The same figure for every market →

The titles that took those places

The 20 titles with the most chart places in New Zealand, out of 72 that charted at all. ⛔ This is not a ranking of quality — it records how long each stayed on the list.

TitlePlacesWeeksPeakFirst → Last
Squid Game262112021-09-19 → 2025-07-27
Extraordinary Attorney Woo7742022-07-24 → 2022-09-04
Bon Appétit, Your Majesty6652025-08-24 → 2025-10-05
The Glory6612023-01-08 → 2023-04-02
All of Us Are Dead5512022-01-30 → 2022-02-27
Agent Kim Reactivated4462026-07-05 → 2026-07-26
Physical: Asia4462025-11-02 → 2025-11-23
Young Lady and Gentleman4432022-08-28 → 2022-09-18
Bloodhounds3362023-06-11 → 2026-04-12
The Great Flood3322025-12-21 → 2026-01-04
Awake2212026-02-01 → 2026-02-08
Badland Hunters2242024-01-28 → 2024-02-04
Ballerina2252021-10-24 → 2023-10-15
Barbie2262025-07-13 → 2025-07-20
Black Knight2272023-05-14 → 2023-05-21
Business Proposal2272022-04-03 → 2022-04-10
Carter2272022-08-07 → 2022-08-14
Dog Days Out2252025-02-16 → 2025-02-23
Happiness2292022-04-17 → 2022-04-24
Hellbound2222021-11-21 → 2021-11-28

Squid Game is the largest single title here, holding 16.7% of New Zealand's Korean places by itself. Places counts one title on one weekly list; a title can hold a place for many weeks. Peak is the highest position it reached.

Year by year

YearKorean chart places
202118
202233
202332
202416
202540
202617

The busiest year here was 2025 (40 places) and the quietest 2024 (16). ⚠ 2021 begins on 2021-07-04 and the final year ends on 2026-07-26, so those two are partial years and cannot be compared with the rest.

Where these numbers come from, and what they cannot answer

← All 93 markets side by side · Every Korean title that has charted · How we count