Korean pop culture, in numbers

111 Korean titles in Pakistan's Netflix top 10

Between 2021-07-04 and 2026-08-16, Pakistan's Netflix top 10 had 5,360 places to give out across films and series. Korean titles took 571 of them — 10.7%.

The four numbers

 PakistanMedian of 93 marketsWhere it sits
Share of chart places10.7%4.6%well above
Different Korean titles111101near
Titles filling half those places1520below
Weeks with a Korean title264of 268

“Titles filling half” is the one to read twice. Pakistan needs 15 titles to cover half of its Korean chart places. A market that needs few is not a smaller market — it is a market where the same titles return. A market that needs many rotates through more of the catalogue. Neither is better; they are different questions. The same figure for every market →

The titles that took those places

The 20 titles with the most chart places in Pakistan, out of 111 that charted at all. ⛔ This is not a ranking of quality — it records how long each stayed on the list.

TitlePlacesWeeksPeakFirst → Last
Squid Game664512021-09-19 → 2025-08-17
Vincenzo454542022-06-12 → 2023-06-11
All of Us Are Dead242412022-01-30 → 2023-05-21
Business Proposal181822022-03-13 → 2022-12-18
Weak Hero171122025-03-30 → 2025-06-08
My Demon161642023-11-26 → 2024-07-14
Bloodhounds151022023-06-11 → 2026-05-10
Mimi141412021-08-01 → 2021-10-31
King the Land121232023-06-25 → 2023-09-10
Queen of Tears121232024-03-17 → 2024-06-02
When Life Gives You Tangerines121232025-03-16 → 2025-06-01
Gyeongseong Creature11922023-12-24 → 2024-10-20
Honeymoon111112022-12-25 → 2023-03-12
Sweet Home11722023-12-03 → 2024-08-04
True Beauty111132023-02-12 → 2023-06-04
If Wishes Could Kill101012026-04-26 → 2026-06-28
The Glory9922023-01-08 → 2023-04-23
Bon Appétit, Your Majesty8812025-08-24 → 2025-10-12
Love Next Door8832024-08-25 → 2024-10-13
Destined with You7752023-08-27 → 2023-10-08

Squid Game is the largest single title here, holding 11.6% of Pakistan's Korean places by itself. Places counts one title on one weekly list; a title can hold a place for many weeks. Peak is the highest position it reached.

Which way it moved, 2022 to 2025

 20222025Change
Share of chart places10.1%13%+2.9 pp
Korean chart places1051351.29×
Different Korean titles1827+9

Both years are 52 weeks long and each week gives out 20 places, so the two columns are counted the same way. Across all 93 markets, 70 rose and 22 fell.

What this cannot tell you. A falling share can mean fewer Korean titles charted or that other titles pushed them out, and a chart position cannot tell those apart. That is why the place counts and the distinct-title counts are printed beside every share.

The same two years for every market →

Year by year

YearKorean chart places
202139
2022105
2023121
202498
2025135
202673

The busiest year here was 2025 (135 places) and the quietest 2021 (39). ⚠ 2021 begins on 2021-07-04 and the final year ends on 2026-08-16, so those two are partial years and cannot be compared with the rest.

Where these numbers come from, and what they cannot answer

← All 93 markets side by side · Looking for one particular week? · Looking for the TSV files themselves? · Every Korean title that has charted · How we count

Put this country in context

The same weekly files, read the other way round.