Korean pop culture, in numbers

Korean titles on Netflix in Thailand

Between 2021-07-04 and 2026-07-26, Thailand's Netflix top 10 had 5,300 places to give out across films and series. Korean titles took 1,240 of them — 23.4%.

The four numbers

 ThailandMedian of 93 marketsWhere it sits
Share of chart places23.4%4.5%well above
Different Korean titles26097well above
Titles filling half those places4919well above
Weeks with a Korean title265of 265

“Titles filling half” is the one to read twice. Thailand needs 49 titles to cover half of its Korean chart places. A market that needs few is not a smaller market — it is a market where the same titles return. A market that needs many rotates through more of the catalogue. Neither is better; they are different questions. The same figure for every market →

The titles that took those places

The 20 titles with the most chart places in Thailand, out of 260 that charted at all. ⛔ This is not a ranking of quality — it records how long each stayed on the list.

TitlePlacesWeeksPeakFirst → Last
Alchemy of Souls544212022-06-26 → 2023-04-30
Crash Landing on You353542021-07-04 → 2023-04-30
Hometown Cha-Cha-Cha313112021-09-05 → 2022-05-01
Vincenzo292932021-07-04 → 2022-06-12
Squid Game282212021-09-19 → 2025-07-20
Extraordinary Attorney Woo242412022-07-03 → 2023-05-28
Business Proposal181812022-03-06 → 2022-10-30
Solo Leveling161652024-01-14 → 2025-04-06
The King's Affection151512021-10-17 → 2022-02-13
Sweet Home141012023-11-12 → 2024-08-11
Forecasting Love and Weather131312022-02-20 → 2022-06-26
Queen of Tears131312024-03-10 → 2024-06-02
The Glory131312023-01-01 → 2023-04-23
Gyeongseong Creature121012023-12-24 → 2024-10-20
My Demon121212023-11-26 → 2024-02-11
True Beauty121212023-02-12 → 2023-04-30
Bloodhounds11912023-06-11 → 2026-04-26
King the Land111112023-06-18 → 2023-08-27
Nevertheless,101012021-07-04 → 2021-09-05
Our Beloved Summer101022021-12-12 → 2022-02-13

Alchemy of Souls is the largest single title here, holding 4.4% of Thailand's Korean places by itself. Places counts one title on one weekly list; a title can hold a place for many weeks. Peak is the highest position it reached.

Year by year

YearKorean chart places
2021159
2022316
2023282
2024192
2025197
202694

The busiest year here was 2022 (316 places) and the quietest 2026 (94). ⚠ 2021 begins on 2021-07-04 and the final year ends on 2026-07-26, so those two are partial years and cannot be compared with the rest.

Where these numbers come from, and what they cannot answer

← All 93 markets side by side · Every Korean title that has charted · How we count