Korean pop culture, in numbers

275 Korean titles in Thailand's Netflix top 10

Between 2021-07-04 and 2026-08-16, Thailand's Netflix top 10 had 5,360 places to give out across films and series. Korean titles took 1,289 of them — 24%.

The four numbers

 ThailandMedian of 93 marketsWhere it sits
Share of chart places24%4.6%well above
Different Korean titles275101well above
Titles filling half those places5220well above
Weeks with a Korean title268of 268

“Titles filling half” is the one to read twice. Thailand needs 52 titles to cover half of its Korean chart places. A market that needs few is not a smaller market — it is a market where the same titles return. A market that needs many rotates through more of the catalogue. Neither is better; they are different questions. The same figure for every market →

The titles that took those places

The 20 titles with the most chart places in Thailand, out of 275 that charted at all. ⛔ This is not a ranking of quality — it records how long each stayed on the list.

TitlePlacesWeeksPeakFirst → Last
Alchemy of Souls544212022-06-26 → 2023-04-30
Crash Landing on You353542021-07-04 → 2023-04-30
Hometown Cha-Cha-Cha313112021-09-05 → 2022-05-01
Vincenzo292932021-07-04 → 2022-06-12
Squid Game282212021-09-19 → 2025-07-20
Extraordinary Attorney Woo242412022-07-03 → 2023-05-28
Business Proposal181812022-03-06 → 2022-10-30
Solo Leveling161652024-01-14 → 2025-04-06
The King's Affection151512021-10-17 → 2022-02-13
Sweet Home141012023-11-12 → 2024-08-11
Forecasting Love and Weather131312022-02-20 → 2022-06-26
Queen of Tears131312024-03-10 → 2024-06-02
The Glory131312023-01-01 → 2023-04-23
Gyeongseong Creature121012023-12-24 → 2024-10-20
My Demon121212023-11-26 → 2024-02-11
True Beauty121212023-02-12 → 2023-04-30
Bloodhounds11912023-06-11 → 2026-04-26
King the Land111112023-06-18 → 2023-08-27
Weak Hero11812025-03-30 → 2025-05-18
Nevertheless,101012021-07-04 → 2021-09-05

Alchemy of Souls is the largest single title here, holding 4.2% of Thailand's Korean places by itself. Places counts one title on one weekly list; a title can hold a place for many weeks. Peak is the highest position it reached.

Which way it moved, 2022 to 2025

 20222025Change
Share of chart places30.8%20.3%-10.5 pp
Korean chart places3202110.66×
Different Korean titles6755-12

Both years are 52 weeks long and each week gives out 20 places, so the two columns are counted the same way. Across all 93 markets, 70 rose and 22 fell.

What this cannot tell you. A falling share can mean fewer Korean titles charted or that other titles pushed them out, and a chart position cannot tell those apart. That is why the place counts and the distinct-title counts are printed beside every share.

The same two years for every market →

Year by year

YearKorean chart places
2021164
2022320
2023291
2024195
2025211
2026108

The busiest year here was 2022 (320 places) and the quietest 2026 (108). ⚠ 2021 begins on 2021-07-04 and the final year ends on 2026-08-16, so those two are partial years and cannot be compared with the rest.

Where these numbers come from, and what they cannot answer

← All 93 markets side by side · Looking for one particular week? · Looking for the TSV files themselves? · Every Korean title that has charted · How we count

Put this country in context

The same weekly files, read the other way round.

What we wrote from this data