Korean pop culture, in numbers

Korean titles on Netflix in Brazil

Between 2021-07-04 and 2026-07-26, Brazil's Netflix top 10 had 5,300 places to give out across films and series. Korean titles took 364 of them — 6.9%.

The four numbers

 BrazilMedian of 93 marketsWhere it sits
Share of chart places6.9%4.5%well above
Different Korean titles11697above
Titles filling half those places2319above
Weeks with a Korean title215of 265

“Titles filling half” is the one to read twice. Brazil needs 23 titles to cover half of its Korean chart places. A market that needs few is not a smaller market — it is a market where the same titles return. A market that needs many rotates through more of the catalogue. Neither is better; they are different questions. The same figure for every market →

The titles that took those places

The 20 titles with the most chart places in Brazil, out of 116 that charted at all. ⛔ This is not a ranking of quality — it records how long each stayed on the list.

TitlePlacesWeeksPeakFirst → Last
Squid Game262112021-09-19 → 2025-07-27
Alchemy of Souls131032022-08-28 → 2023-02-19
Extraordinary Attorney Woo131312022-07-31 → 2022-10-23
My Demon101032023-12-03 → 2024-02-04
Love Next Door9932024-09-01 → 2024-10-27
Queen of Tears9922024-03-24 → 2024-05-19
My Royal Nemesis8842026-05-10 → 2026-06-28
When the Phone Rings8812024-11-24 → 2025-01-12
Beyond the Bar7722025-08-03 → 2025-09-14
Bloodhounds7632023-06-11 → 2026-04-19
Bon Appétit, Your Majesty7722025-08-24 → 2025-10-05
Dynamite Kiss7722025-11-16 → 2025-12-28
Ballerina6612023-10-08 → 2026-07-05
Hierarchy6622024-06-09 → 2026-03-15
King the Land6612023-07-16 → 2023-08-20
Our Unwritten Seoul6632025-06-01 → 2025-07-06
Sold Out on You6632026-04-26 → 2026-05-31
The Potato Lab6642025-03-02 → 2025-04-06
Agent Kim Reactivated5532026-06-28 → 2026-07-26
All of Us Are Dead5512022-01-30 → 2022-02-27

Squid Game is the largest single title here, holding 7.1% of Brazil's Korean places by itself. Places counts one title on one weekly list; a title can hold a place for many weeks. Peak is the highest position it reached.

Year by year

YearKorean chart places
202123
202251
202372
202481
202585
202652

The busiest year here was 2025 (85 places) and the quietest 2021 (23). ⚠ 2021 begins on 2021-07-04 and the final year ends on 2026-07-26, so those two are partial years and cannot be compared with the rest.

Where these numbers come from, and what they cannot answer

← All 93 markets side by side · Every Korean title that has charted · How we count