Korean pop culture, in numbers

Korean titles on Netflix in Malaysia

Between 2021-07-04 and 2026-07-26, Malaysia's Netflix top 10 had 5,300 places to give out across films and series. Korean titles took 1,295 of them — 24.4%.

The four numbers

 MalaysiaMedian of 93 marketsWhere it sits
Share of chart places24.4%4.5%well above
Different Korean titles24897well above
Titles filling half those places5319well above
Weeks with a Korean title265of 265

“Titles filling half” is the one to read twice. Malaysia needs 53 titles to cover half of its Korean chart places. A market that needs few is not a smaller market — it is a market where the same titles return. A market that needs many rotates through more of the catalogue. Neither is better; they are different questions. The same figure for every market →

The titles that took those places

The 20 titles with the most chart places in Malaysia, out of 248 that charted at all. ⛔ This is not a ranking of quality — it records how long each stayed on the list.

TitlePlacesWeeksPeakFirst → Last
Squid Game362712021-09-19 → 2025-07-27
Alchemy of Souls322412022-06-26 → 2023-02-05
Solo Leveling252532024-01-14 → 2025-04-06
Vincenzo232332021-07-04 → 2021-12-19
Taxi Driver181812022-01-02 → 2023-04-09
Hometown Cha-Cha-Cha171712021-09-05 → 2021-12-26
The Glory161612023-01-01 → 2023-04-30
Bloodhounds151112023-06-11 → 2026-05-10
Extraordinary Attorney Woo151512022-07-03 → 2022-10-09
Hospital Playlist151312021-07-04 → 2021-10-03
Business Proposal141412022-03-06 → 2022-06-05
Crash Landing on You141462021-07-04 → 2022-04-10
True Beauty141412023-02-12 → 2023-05-14
Queen of Tears131312024-03-10 → 2024-06-02
King the Land121212023-06-18 → 2023-09-03
Little Women121212022-09-11 → 2023-04-02
My Demon121212023-11-26 → 2024-02-11
Our Blues121212022-04-17 → 2022-07-03
Sweet Home12822023-12-03 → 2024-08-11
The King's Affection121212021-10-17 → 2022-01-02

Squid Game is the largest single title here, holding 2.8% of Malaysia's Korean places by itself. Places counts one title on one weekly list; a title can hold a place for many weeks. Peak is the highest position it reached.

Year by year

YearKorean chart places
2021161
2022325
2023283
2024197
2025209
2026120

The busiest year here was 2022 (325 places) and the quietest 2026 (120). ⚠ 2021 begins on 2021-07-04 and the final year ends on 2026-07-26, so those two are partial years and cannot be compared with the rest.

Where these numbers come from, and what they cannot answer

← All 93 markets side by side · Every Korean title that has charted · How we count