Korean pop culture, in numbers

35 Korean titles in Estonia's Netflix top 10

Between 2021-07-04 and 2026-08-16, Estonia's Netflix top 10 had 5,360 places to give out across films and series. Korean titles took 100 of them — 1.9%.

The four numbers

 EstoniaMedian of 93 marketsWhere it sits
Share of chart places1.9%4.6%well below
Different Korean titles35101well below
Titles filling half those places320well below
Weeks with a Korean title84of 268

“Titles filling half” is the one to read twice. Estonia needs 3 titles to cover half of its Korean chart places. A market that needs few is not a smaller market — it is a market where the same titles return. A market that needs many rotates through more of the catalogue. Neither is better; they are different questions. The same figure for every market →

The titles that took those places

The 20 titles with the most chart places in Estonia, out of 35 that charted at all. ⛔ This is not a ranking of quality — it records how long each stayed on the list.

TitlePlacesWeeksPeakFirst → Last
Squid Game433212021-09-19 → 2025-08-10
All of Us Are Dead5512022-01-30 → 2022-02-27
My Demon3382023-11-26 → 2023-12-10
Snowpiercer3362022-03-06 → 2022-04-03
Tarot3352024-10-20 → 2024-11-03
The Great Flood3332025-12-21 → 2026-01-04
Awake2222023-09-03 → 2023-09-10
Badland Hunters2252024-01-28 → 2024-02-04
Carter2252022-08-07 → 2022-08-14
Contact2252022-12-11 → 2022-12-18
Desire2242026-07-19 → 2026-07-26
Gossip Girl2282023-07-16 → 2023-07-23
Heroes2282026-07-05 → 2026-07-12
JUNG_E2232023-01-22 → 2023-01-29
Life22102025-05-11 → 2025-05-18
Oasis2232026-06-28 → 2026-07-05
The Glory2272023-03-12 → 2023-03-19
Ballerina1192023-10-15 → 2023-10-15
Black Knight1162023-05-21 → 2023-05-21
Bloodhounds11102026-04-12 → 2026-04-12

Squid Game is the largest single title here, holding 43% of Estonia's Korean places by itself. Places counts one title on one weekly list; a title can hold a place for many weeks. Peak is the highest position it reached.

Which way it moved, 2022 to 2025

 20222025Change
Share of chart places1.3%3.1%+1.8 pp
Korean chart places14322.29×
Different Korean titles660

Both years are 52 weeks long and each week gives out 20 places, so the two columns are counted the same way. Across all 93 markets, 70 rose and 22 fell.

What this cannot tell you. A falling share can mean fewer Korean titles charted or that other titles pushed them out, and a chart position cannot tell those apart. That is why the place counts and the distinct-title counts are printed beside every share.

The same two years for every market →

Year by year

YearKorean chart places
202118
202214
202314
202412
202532
202610

The busiest year here was 2025 (32 places) and the quietest 2026 (10). ⚠ 2021 begins on 2021-07-04 and the final year ends on 2026-08-16, so those two are partial years and cannot be compared with the rest.

Where these numbers come from, and what they cannot answer

← All 93 markets side by side · Looking for one particular week? · Looking for the TSV files themselves? · Every Korean title that has charted · How we count

Put this country in context

The same weekly files, read the other way round.