Korean pop culture, in numbers

63 Korean titles in Bulgaria's Netflix top 10

Between 2021-07-04 and 2026-08-16, Bulgaria's Netflix top 10 had 5,360 places to give out across films and series. Korean titles took 174 of them — 3.2%.

The four numbers

 BulgariaMedian of 93 marketsWhere it sits
Share of chart places3.2%4.6%below
Different Korean titles63101well below
Titles filling half those places820well below
Weeks with a Korean title126of 268

“Titles filling half” is the one to read twice. Bulgaria needs 8 titles to cover half of its Korean chart places. A market that needs few is not a smaller market — it is a market where the same titles return. A market that needs many rotates through more of the catalogue. Neither is better; they are different questions. The same figure for every market →

The titles that took those places

The 20 titles with the most chart places in Bulgaria, out of 63 that charted at all. ⛔ This is not a ranking of quality — it records how long each stayed on the list.

TitlePlacesWeeksPeakFirst → Last
Squid Game513612021-09-19 → 2025-08-24
Gossip Girl11632023-07-16 → 2023-08-20
All of Us Are Dead6612022-01-30 → 2022-03-06
Bloodhounds5422023-06-18 → 2026-04-19
Bon Appétit, Your Majesty5552025-08-31 → 2025-09-28
Heroes4452026-07-05 → 2026-07-26
My Demon4462023-11-26 → 2023-12-17
The Great Flood4422025-12-21 → 2026-01-11
Hellbound3322021-11-21 → 2021-12-05
Oasis3332026-06-21 → 2026-07-05
Snowpiercer3392022-02-27 → 2022-04-03
The Silent Sea3352021-12-26 → 2022-01-09
Weak Hero3362025-03-30 → 2025-05-04
8MM22102023-07-02 → 2023-07-09
Agent Kim Reactivated2272026-07-05 → 2026-07-19
Awake2222023-09-03 → 2023-09-10
Badland Hunters2232024-01-28 → 2024-02-04
Black Knight2242023-05-14 → 2023-05-21
Business Proposal2272022-04-03 → 2022-04-10
Carter2262022-08-07 → 2022-08-14

Squid Game is the largest single title here, holding 29.3% of Bulgaria's Korean places by itself. Places counts one title on one weekly list; a title can hold a place for many weeks. Peak is the highest position it reached.

Which way it moved, 2022 to 2025

 20222025Change
Share of chart places2%4.7%+2.7 pp
Korean chart places21492.33×
Different Korean titles10100

Both years are 52 weeks long and each week gives out 20 places, so the two columns are counted the same way. Across all 93 markets, 70 rose and 22 fell.

What this cannot tell you. A falling share can mean fewer Korean titles charted or that other titles pushed them out, and a chart position cannot tell those apart. That is why the place counts and the distinct-title counts are printed beside every share.

The same two years for every market →

Year by year

YearKorean chart places
202125
202221
202336
202417
202549
202626

The busiest year here was 2025 (49 places) and the quietest 2024 (17). ⚠ 2021 begins on 2021-07-04 and the final year ends on 2026-08-16, so those two are partial years and cannot be compared with the rest.

Where these numbers come from, and what they cannot answer

← All 93 markets side by side · Looking for one particular week? · Looking for the TSV files themselves? · Every Korean title that has charted · How we count

Put this country in context

The same weekly files, read the other way round.