- NCT 127 and BigBang doubled their readers — 3.6x and 2.7x
Mon Aug 31 — Of the sixteen groups with more than 20,000 English Wikipedia opens in our window, exactly two rose by more than a third. NCT 127 multiplied further; BigBang added more readers. We do not know why either happened.
- So Ji-sub outreads Jennie and V on our K-pop list
Mon Aug 31 — We built a K-pop readership panel from Wikidata: 2,372 Korean acts with a music occupation. The single most-read person on it is an actor. 232 names — 9.8% — also act, and they take 29.3% of every read.
- IU and Jimin share a day stem. RM and Song Joong-ki another
Wed Aug 26 — We counted which of the ten day stems each of 9,249 Korean entertainers was born on. The spread runs 832 to 984, and a chi-square just crosses the usual threshold. We print that number even though it argues against us.
- BTS hometowns: Daegu, Busan, and not one from Seoul
Sat Aug 22 — Jimin and Jungkook were born in Busan, Suga and V in Daegu, and not one of the seven in Seoul. Busan gave nine of the 123 most-read Korean stars, Daegu four, Seoul fifty.
- IU is a Rooster, Go Youn-jung a Rat. It means nothing
Sat Aug 22 — We sorted 1,047 Korean stars into twelve rooms by birth year — IU with 91 other Roosters, Bae Suzy with 102 other Dogs. Then we tested whether the zodiac picks out who ends up on a chart. Chi-square 7.77 against a threshold of 19.68.
- Psy is in 97 Wikipedias, more than any BTS member
Sat Aug 22 — We counted the language editions holding an article about each of 9,249 Korean entertainers. Psy leads at 97, ROSÉ of BLACKPINK is at 86, IU at 69. The median is 1, and 365 people have no article in any language.
- New Korean groups look 69% down. We are not publishing it
Sat Aug 22 — Wikidata records 691 Korean musical groups with a formation year. The 2023-25 average is 31% of the 2015-17 average. Then we ran the same count for Japan, the United States and the United Kingdom — and all three fell too.
- Ahn Sung-ki and Choi Jiwoo exist on 1 Wikipedia of 4
Fri Aug 21 — Of 1,023 Korean actors and 1,701 music acts, 1,249 appear on exactly one of the four Southeast Asian Wikipedias. The Indonesian edition holds 1,155 of them — while the larger Vietnamese edition holds 31.
- BTS is read most in Vietnam. All 20 read least in Malay
Fri Aug 21 — Across 374 Korean stars with an article on all four Southeast Asian Wikipedias, three editions share first place. The Malay edition is last for 310 of them — and there is an explanation we cannot rule out.
- IU started at 15, Go Youn-jung at 23 — and outreads her
Fri Aug 21 — Across 584 Korean stars on four Southeast Asian Wikipedias, those who debuted before 18 are read almost five times as often as those who started at 26. It is not that they have had longer — the median career is 20 to 22 years in every band.
- JAY B is a Thai star. Kim Jong-kook belongs to nobody
Fri Aug 21 — Of 214 Korean stars with an article on all four Southeast Asian Wikipedias, 86.6% of the reading about JAY B sits in Thailand alone. An evenly read star would score 25%. Kim Jong-kook of Turbo scores 27.5%.
- Our K-pop panel misses 1,311 groups. We counted them
Sat Aug 08 — Wikidata holds 2,128 Korean musical groups. Our attention panel sees the 816 with an English Wikipedia article. Among singers the gap is wider — 5,408 exist, we measure 1,421, and 3,572 of the missing ones have a Korean article.
- Korea's exports grew 63%. Netflix viewing did not move
Fri Aug 07 — Korean titles drew between 74 and 79 million hours a week from Netflix's global chart in every year we hold. Exports rose 63% in the same two years.
- Korea exports more music than television — but only just
Fri Aug 07 — In 2012 the two were the same size to within half a percent, and broadcast was ahead again as recently as 2022. Both series, year by year.
- A quarter of BTS’s month happened on one day
Fri Aug 07 — For the typical act, the biggest single day is 5.5% of a 30-day month. For the ten largest names the median is 11.0%. BTS sits at 25.1%, and all six of its measurable members peaked on the same date.
- Rank Korean musicians by look-ups and IU is not first
Fri Aug 07 — 232 of the 1,550 individuals in our K-pop panel also appear in Korean titles that reached a Netflix Top 10. They are 15% of the names and 41% of the attention. Removing them does not correct the list. It produces a second one.
- K-pop members outdraw their groups 4 to 1 — except BTS
Fri Aug 07 — Across 86 groups whose full membership can be measured, the members' pages were opened 3.88 times as often as the group's. Newer groups looked like the opposite until we checked why: Wikidata lists two members for Fromis 9.
- K-pop exports were 81% Japanese in 2012, and 36% now
Thu Aug 06 — Korean music exports went from $22m in 2005 to $1.80bn in 2024. Japan's share more than halved — but Japanese sales grew 1.7× since 2018 while North America grew 39×. The concentration broke because everywhere else caught up.
- Korea’s pop-culture firms employ 15,072, for half as long
Thu Aug 06 — Netflix's Korean catalogue has been watched 23.7 billion hours. The listed companies in that business keep staff 5.5 years against 11.3 across Korea's listed market — and their two halves are mirror-image workforces.