Thu Sep 10 — One morning brought two announcements: a BLACKPINK member fronting an iPhone camera, a BIGBANG member fronting McDonald's. Our brand panel covered luxury, jewellery, fashion and cars — not phones, not burgers. So we added both.
Fri Aug 14 — Split 22 brands by kind and the four Southeast Asian countries swap places. Indonesia is first among car makers on 53.79 reads per million and last among luxury houses on 38.45. A single ranking hides that.
Fri Aug 14 — Groups, solo musicians, actors, athletes — the Malay Wikipedia takes 7.6% to 8.6% of the four-country reading for each. For luxury and car brands it takes 23%. Four categories in a narrow band, one well outside it.
Thu Aug 13 — We put 2,511 Korean entertainers, 900 athletes and 22 luxury and car brands on one scale. BTS clears the footballer. Of everyone else measured, nobody does — and the most-read brand sits at a sixth of the leaders.
We hold 417 tags in all. 242 of them are on a single piece, and we do not publish a page for those — the tag still shows on the article, it just does not become an address of its own.