Vietnam won the ASEAN Cup under a Korean coach. Its Netflix top 10 is also the most Korean in Southeast Asia

Vietnam beat Thailand in Hanoi on 26 August to win the ASEAN Hyundai Cup, drawing the second leg 2-2 and taking the tie 4-2 on aggregate. It is Vietnam’s first back-to-back title in the competition and its fourth overall. The coach is Kim Sang-sik, a Korean — the second Korean in a row to take the job, after Park Hang-seo, who won it in 2018 but never defended it.

That is the football, and it is where our knowledge of football ends. We hold no match data, no player data, nothing that would let us add to a match report. What we do hold is every weekly Netflix top 10 that 93 countries published between 4 July 2021 and 16 August 2026.

So we looked up the two finalists.

The two finalists, counted a different way

Each country handed out the same number of chart places over those 268 weeks: 20 a week, 5,360 in total. That makes the shares directly comparable.

Vietnam took more places. Thailand spread its places across more titles. Those are two different things and neither is the better number — a country that needs few titles is not a smaller market, it is a market where the same titles come back.

Vietnam is first in Southeast Asia, and it is not close to the world

The median market gives Korean titles 4.6% of its chart places. Vietnam gives them 30.2% — about six and a half times the median. Every one of the six Southeast Asian markets is above it.

One more figure from Vietnam that no other number here matches: 268 weeks out of 268 had at least one Korean title on the list. Not a single published week without one, across five years.

What we are not saying

We are not saying that a Korean coach explains a Netflix share, or that a Netflix share explains a football result. We have one match report and five years of chart lists, and nothing that connects them. Two facts about the same country placed side by side are still two facts.

We are also not saying the Korean share is rising. In Vietnam it is falling:

Both years are full 52-week years counted the same way. Across all 93 markets 70 rose and 22 fell between those two years; Vietnam is in the smaller group. A falling share can mean fewer Korean titles charted, or that other titles pushed them out, and a chart position cannot tell those apart — which is why the place counts and the title counts are printed next to every share.

What a chart place is, and is not

A top 10 is a rank list, not a viewing count. A title just outside Vietnam’s top 10 is invisible here no matter how much it was watched. Nothing on this page measures hours. A chart place also records only that a title held a position in that country — it is the floor on availability, not a measure of it, because Netflix publishes nothing else.

The full country pages, with every title and every year: Vietnam · Thailand · all 93 markets side by side