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BTS in Latin America: Spanish Wikipedia Is Reading BTS More Than English Wikipedia for the First Time This Year
From March to September, Spanish Wikipedia read BTS at a sixth of the English rate or less. Since the Latin American leg opened in Bogotá on 2 October, Spanish has outread English on seven days, peaking at 1.48 times on 22 October.
BTS opened the Latin American leg of the Arirang World Tour in Bogotá on 2 October. Since then, something has happened on Wikipedia that did not happen once from March to September: more people have read the BTS article in Spanish than in English.
Seven days in October
| Date | Tour stop that week | Spanish reads | English reads |
|---|---|---|---|
| 3 Oct | Bogotá (2nd night) | 6,978 | 5,334 |
| 4 Oct | Bogotá (day after) | 5,656 | 5,367 |
| 7 Oct | Lima (1st night) | 5,015 | 4,601 |
| 8 Oct | Lima | 5,666 | 4,660 |
| 15 Oct | Santiago (day after 1st night) | 4,407 | 4,224 |
| 21 Oct | La Plata / Buenos Aires (1st night) | 4,555 | 4,242 |
| 22 Oct | La Plata / Buenos Aires | 6,512 | 4,412 |
On 22 October, the day after the first Buenos Aires-area show, the Spanish article was read 1.48 times as often as the English one.
What normal looks like
Spanish is not a small audience for BTS. In September we found that Spanish Wikipedia is the most-read edition for six of the seven members’ own articles. But for the group article, English has been far ahead all year.
| Period | Spanish reads | English reads | Spanish per English read |
|---|---|---|---|
| August–September | 56,488 | 442,803 | 0.13 |
| 1–22 October | 89,371 | 102,277 | 0.87 |
The year’s biggest days show the usual pattern. On 21 March, Spanish Wikipedia read BTS 12,972 times and English 71,794. On 19 July, Spanish recorded its busiest day of the year, 17,985, and English 96,360, more than five times as many. Global news days lift both, and English stays far ahead.
What changed in October
Two things moved together. Spanish reads rose: the October median is 3,728 a day, against 865 in September. English reads fell: from a median of 8,444 a day in August to 4,601 in October. The tour pushed Spanish up; we did not test why English went down.
The May shows in Mexico City came close to the same crossing without making it. On 7 May, the first Mexico City night, Spanish reached 11,694 against English 12,554.
Next: São Paulo
The leg ends with three shows in São Paulo on 28, 30 and 31 October. Portuguese Wikipedia has read BTS between 372 and 712 times a day (monthly median) since March, less than a tenth of English. Whether the Brazilian shows move it the way the Spanish-speaking stops moved Spanish, the daily numbers will show.
What this does and does not say
Wikipedia counts reads by language, not by country. Spanish Wikipedia readers include Spain and the large Spanish-speaking audience in the United States. These figures show when Spanish-language interest in BTS rose and by how much. They do not show how many people went to the shows.
Wikimedia pageviews, user traffic only, daily, 1 March–22 October 2026, article “BTS” on English, Spanish and Portuguese Wikipedia. Tour dates from the English Wikipedia article “Arirang World Tour”, read 24 October 2026.
Where these numbers come from
Sources
- Wikimedia — Pageviews per-article, all-access, user traffic only (bots excluded), daily, 1 March–22 October 2026, for the article 'BTS' on English, Spanish and Portuguese Wikipedia. · https://wikimedia.org/api/rest_v1/
- English Wikipedia — Arirang World Tour — Tour dates and venues, read 24 October 2026: Bogotá 2–3 Oct; Lima 7, 9, 10 Oct; Santiago 14, 16, 17 Oct; La Plata (billed as Buenos Aires) 21, 23, 24 Oct; São Paulo 28, 30, 31 Oct; Mexico City 7, 9, 10 May. · https://en.wikipedia.org/wiki/Arirang_World_Tour
What we checked
- Days on which Spanish Wikipedia's BTS article had more reads than English Wikipedia's, 1 Mar–22 Oct 2026: 3, 4, 7, 8, 15, 21 and 22 October. None before October.
- Spanish/English reads on the ten busiest Spanish days: 19 Jul 17,985/96,360; 21 Mar 12,972/71,794; 7 May 11,694/12,554; 8 May 10,160/11,642; 22 Mar 8,650/49,607; 9 May 7,667/9,710; 3 Oct 6,978/5,334; 20 Jul 6,544/38,153; 22 Oct 6,512/4,412; 10 May 6,436/9,451.
- August–September total: Spanish 56,488, English 442,803 (ratio 0.13). 1–22 October: Spanish 89,371, English 102,277 (0.87).
- Monthly median daily reads, Spanish / English: March 1,555/9,002; May 1,854/10,068; August 916/8,444; September 865/5,929; October 3,728/4,601. Portuguese stayed between 372 and 712.
What we left out, and why
- Where the readers are. Wikipedia counts reads by language edition, not by country; Spanish Wikipedia is read in Spain and the United States as well as Latin America.
- Why English reads fell from September. We did not test it.
- 23 and 24 October, not yet published by Wikimedia when we wrote.
- Ticket sales and attendance for the Latin American shows, which the tour's Wikipedia article does not yet list.
Written from the same data
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The figures in this article, as images. Free to repost with the address on them.
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