Thu Aug 13 — Split Indonesian, Vietnamese, Thai and Malay Wikipedia reads by month. All eleven esports players in the panel peak in the same month, and they agree in three of the four years we measured. The footballers never once agree.
Thu Aug 13 — We put 2,511 Korean entertainers, 900 athletes and 22 luxury and car brands on one scale. BTS clears the footballer. Of everyone else measured, nobody does — and the most-read brand sits at a sixth of the leaders.
Thu Aug 13 — We measured 1,972 Koreans with one instrument. Son Heung-min sits above all 1,023 actors. But 22 actors clear 100 against two athletes, and the two groups are read in different countries. Musicians who never acted are not in this panel.
Thu Aug 13 — A Korean player is read across Southeast Asia; a Korean manager is read in the one country that hired him. Median concentration in a single country: 50.55% for the players, 81.35% for the managers.
Thu Aug 13 — Four Southeast Asian Wikipedias, twelve months, 926 Korean athletes. Three of the four read almost only football. In the fourth, esports takes 60.6% of the reads and the most-read Korean athlete is not a footballer.
We hold 95 tags in all. 33 of them are on a single piece, and we do not publish a page for those — the tag still shows on the article, it just does not become an address of its own.