Korean pop culture, in numbers

V and Jungkook are read less than BTS. Jay Park and Lee Hye-ri are read more than 2PM and Girl's Day

What this was measured on. 4 Wikipedias — the Indonesian, Vietnamese, Thai and Malay editions — which are the ones read in Indonesia, Vietnam, Thailand and Malaysia. Someone read mostly in another language is under-counted here, and we do not correct for it.

When a Southeast Asian reader looks up a K-pop act, do they open the member or the group?

We took the 60 most-read Korean soloists, read who they belong to, and put each one beside their group on the four Southeast Asian Wikipedias. 23 pairs can be compared. In 13 of them the group is read more in every country. In 6 the member is. The remaining 4 disagree from one country to the next.

Where the member is read more than the group, everywhere

MemberGroupIndonesiaVietnamThailandMalaysia
Mark LeeSuperM48.38 / 7.966.89 / 3.1731.43 / 3.2
Jay Park2PM21.02 / 13.6224.43 / 12.9922.68 / 22.225.99 / 4.74
Lee Hye-riGirl's Day17.99 / 4.2327.66 / 6.0215.51 / 4.773.58 / 1.56
Gong Myung5urprise31.65 / 3.619.49 / 2.3812.95 / 2.62
KaiSuperM10.68 / 7.9610.14 / 3.1731.4 / 3.2
NanaA.S. Red & Blue12.2 / 0.1323.45 / 0.15

Each cell is member / group, in reads per million reads of that Wikipedia. A dash means one of the two has no article on that edition, so we do not compare there rather than counting a missing article as zero.

Where the group is read more, everywhere

MemberGroupIndonesiaVietnamThailandMalaysia
VBTS79.18 / 83.2985.14 / 133.4553.35 / 130.0915.62 / 33.93
JungkookBTS22.55 / 83.2951.22 / 133.4557.39 / 130.098.51 / 33.93
D.O.EXO30.15 / 53.9126.96 / 71.2920.46 / 77.273.51 / 11.68
Kim Seok-jinBTS17.64 / 83.2920.3 / 133.4531.5 / 130.094.98 / 33.93
SugaBTS16.68 / 83.2921.48 / 133.4529.62 / 130.094.2 / 33.93
RMBTS13.3 / 83.2916.22 / 133.4526.71 / 130.093.21 / 33.93
J-HopeBTS11.88 / 83.2918.97 / 133.4524.26 / 130.093.64 / 33.93
JiminBTS10.76 / 83.2912.44 / 133.4527.74 / 130.094.58 / 33.93
KaiEXO10.68 / 53.9110.14 / 71.2931.4 / 77.272.07 / 11.68
SeungriBigBang9.21 / 24.7824.26 / 38.715.58 / 38.974.55 / 10.25
Na JaeminNCT Dream24.77 / 36.634.77 / 12.7619.62 / 38.352.74 / 2.84
Oh Se-hunEXO14.64 / 53.9118.19 / 71.2915.8 / 77.271.68 / 11.68
TaeyangBigBang11.23 / 24.7819.61 / 38.713.09 / 38.973.73 / 10.25

Where it depends on the country

These are the interesting ones. The same member sits above their group in one country and below it in another, which is a fact about the reader rather than about the act.

MemberGroupMember higher inIndonesiaVietnamThailandMalaysia
T.O.PBigBang1 of 424.31 / 24.7876.81 / 38.715.79 / 38.976.36 / 10.25
Mark LeeNCT Dream1 of 348.38 / 36.636.89 / 12.7631.43 / 38.35
Lee Jun-ho2PM2 of 428.37 / 13.6210.62 / 12.9943.05 / 22.223.03 / 4.74
SeunghanRiize1 of 261.77 / 19.1113.94 / 26.99

T.O.P sits above BigBang only on the Vietnamese Wikipedia, at 76.81 against 38.70, and below it on the other three.

The same question in English gives a different answer

Everything above is measured on the Indonesian, Vietnamese, Thai and Malay Wikipedias. We put the same question to the English one on 8 soloists, over the last 30 days.

Median daily English Wikipedia reads, soloist against their group (5 September 2026)
SoloistReadsGroupReadsTimes the group
Hwasa795Mamamoo6871.16
Taemin414SHINee5730.72
Sunmi286Wonder Girls4520.63
Rosé2,461Blackpink4,3370.57
Jihyo597Twice1,5720.38
Baekhyun285EXO8080.35
TEN232NCT6920.34
Jimin2,091BTS7,8690.27

Just 1 of the 8 soloists is read more than their own group in English. Hwasa — and nobody else. The most-read individual in the set, Rosé at 2,461 reads a day, still sits at 0.57 of Blackpink.

That is not the picture on the four Southeast Asian Wikipedias above, where several members are read more than their groups. Which language you count in changes the answer, which is a reason to name the language every time rather than say “readers”.

Whether a solo release did well. This counts encyclopedia reads, not sales, streams or charts

Today's reading. Wikimedia fills its counts in about a day late

A share of one audience. A reader can open both pages, so the two counts cannot be added or turned into percentages of a whole

Source: Wikimedia Pageviews API — en.wikipedia, all-access, user agents only (bots excluded). Median daily English Wikipedia reads over the last 30 days, for a soloist and for the group they belong to, side by side.

The same question across 380 acts, not eight

The eight above are soloists we picked. This is every Korean act whose members have English Wikipedia articles — 380 acts and 1,247 act–member pairs — and instead of one person against their group it asks a different question: of all the reading an act attracts, how much lands on member pages rather than the act’s own? Window 2025-09 ~ 2026-08, totals rather than daily medians.

The two counts agree. Where both sets contain the same pair, they point the same way in 8 of 8 — measured over different windows, in different units, by different collectors. That is not a proof, but two instruments disagreeing would have been a warning, and they do not.

For the median act, 75.7% of the reading goes to the members. That share is inflated by sub-units — groups whose own name is not what people know — so they are separated out below. Even without them the median is 70.3%.

A sub-unit here means half or more of its members also belong to another act in this set. Wikidata has no property that marks one, so this is an inference, not a fact on the record.
SetActsMedian member share
All acts we could measure38075.7%
Excluding suspected sub-units21970.3%
Suspected sub-units only16184.9%
The twenty most-read acts, sorted by total reads rather than by share — sorting by share fills the top of a table with small acts and sub-units.
ActMembersAct pageMember pagesMember shareMost-read member
BTS72,774,4225,322,70165.7%V (singer)
Blackpink41,682,5675,553,97776.8%Lisa (rapper)
Stray Kids9878,4592,379,42073.0%Felix (rapper)
Twice9918,2472,258,84171.1%Tzuyu
Iz*One12253,5522,073,58889.1%Jang Won-young
Girls' Generation · sub-unit?9490,3021,659,30077.2%Choi Soo-young
Exo · sub-unit?12450,0351,645,43278.5%Kris Wu
I.O.I · sub-unit?11320,2891,762,31584.6%Kim Se-jeong
BigBang (South Korean band) · sub-unit?5491,2801,576,60276.2%G-Dragon
Le Sserafim6788,293987,31255.6%Sakura Miyawaki
2PM7213,9161,529,90187.7%Lee Jun-ho
Aespa · sub-unit?4547,6621,141,81867.6%Karina (South Korean singer)
NewJeans5846,528834,43049.6%Hanni (singer)
Seventeen (South Korean band)13473,8561,151,17470.8%Jun (Chinese entertainer)
Astro (South Korean band)6138,5041,262,14790.1%Cha Eun-woo
Got the Beat · sub-unit?761,3061,323,75295.6%Karina (South Korean singer)
NCT (group) · sub-unit?23274,0561,077,81879.7%Mark (rapper)
Enhypen4863,570447,09834.1%Sunghoon (singer, born 2002)
Wanna One · sub-unit?11136,6401,130,19489.2%Park Ji-hoon
Ive (group)6373,316848,66169.5%Jang Won-young

A high member share does not mean an act is coming apart, and a low one does not mean it is united — nothing about the act itself was measured. This is not a popularity ranking, and it is not the effect of a solo release: this dataset holds no release dates, so that was not measured and is not claimed.

Acts from Wikidata (instance-or-subclass of musical group, musical ensemble, girl group or boy band, with country of origin, country, or formation location resolving to South Korea); members via both has part and member of, because acts fill in different properties. Reads from the Wikimedia Pageviews API, English Wikipedia, human agents only. 1 act dropped for missing reads rather than counted as zero.

What this page cannot tell you

This is not a contest. A member's article and their group's article answer different questions for a reader, and one being opened more is not evidence that it is better known.

Not a contest. We put the member and the group side by side; we do not say one beat the other.

Not every soloist. Only the most-read ones had their membership read.

Not popularity. This counts encyclopaedia article opens.

A soloist whose membership we could not read is not counted as having no group. Not measured and no group are different things. Of the 60 soloists we looked at, 43 belong to a group, 17 belong to none, and 0 could not be read.

How this was counted

14 seconds, with sound

Fourteen seconds, read aloud: seven BTS members across four Southeast Asian Wikipedias is twenty-eight checks, and the group page wins every one. But Lee Hye-ri beats Girl's Day in all four of hers — six acts lose to their own member everywhere we could measure. This counts encyclopaedia pages being opened, not popularity or streams. Free to repost with the address on it.

All our short films — each one built from a table on this site

What we wrote from this data