Squid Game Is 47% of Every Korean Netflix Chart Slot in Latvia. In Vietnam the Biggest Title Is 2.4%.
Across 93 countries and 268 weeks, Korean titles took 30.2 per cent of Vietnam's Netflix top 10 slots and 1.6 per cent of America's. Where the share is small, one show is nearly all of it.
Netflix publishes a weekly top 10 for 93 countries. Over 268 weeks — five years — we counted how many of those slots went to Korean titles, and the answer depends enormously on where you are sitting.
Two different internets
| Country | Korean share of all top-10 slots | Weeks with a Korean title (of 268) |
|---|---|---|
| South Korea | 53.6% | 268 |
| Vietnam | 30.2% | 268 |
| Indonesia | 28.9% | 268 |
| Japan | 20.4% | 262 |
| India | 10.0% | 255 |
| Brazil | 7.1% | 219 |
| France | 3.6% | 137 |
| United Kingdom | 1.8% | 82 |
| United States | 1.6% | 67 |
In Vietnam and Indonesia, a Korean title was on the chart every single week for five years, without one exception. In the United States, three weeks in four had none at all, and the Korean share — 1.6 per cent — is second-lowest of the 93 countries Netflix reports. Only Iceland is lower.
The median country sits at 4.6 per cent.
Where the share is small, one show is nearly all of it
| Country | Biggest Korean title | Its share of that country’s Korean slots |
|---|---|---|
| Latvia | Squid Game | 47% |
| Estonia | Squid Game | 43% |
| United States | Squid Game | 31.8% |
| United Kingdom | Squid Game | 24.2% |
| France | Squid Game | 16% |
| India | Squid Game | 12.8% |
| Japan | Crash Landing on You | 6.6% |
| South Korea | I am Solo | 3.9% |
| Vietnam | Reply 1988 | 2.4% |
| Indonesia | Squid Game | 2.3% |
Nearly half of everything Korean that has ever charted in Latvia is one show. In Vietnam, the biggest Korean title of five years accounts for 2.4 per cent, and it is not Squid Game — it is Reply 1988, a 2015 tvN drama.
The same split shows in how many titles it takes to cover half a country’s Korean slots. Latvia needs two, out of the 32 Korean titles that ever charted there. Ukraine needs two of 19. Vietnam needs 52 of 261, and South Korea 124 of 592. The median country needs 20 of 101.
What the number is, and is not
A slot is a position on a weekly top 10, not an audience. A show watched steadily by a few hundred thousand people and never in a country’s top ten does not appear here at all — and in a market where the Korean share is 1.6 per cent, that will be hiding a great deal.
We also cannot tell you why any of these shares are what they are. Catalogue rights, subtitle and dub availability, release timing and marketing all differ country by country, and Netflix publishes none of it. What the table shows is the outcome, not the cause.
Netflix Tudum weekly top 10 country lists, 4 July 2021 to 16 August 2026 — 268 weeks, 93 countries. Korean titles identified by Wikidata country of origin. Build generated 29 August 2026.
Where these numbers come from
Sources
- Netflix (Tudum) — Weekly top 10 country lists, 4 July 2021 to 16 August 2026 — 268 weeks across 93 countries. Korean titles identified by Wikidata country of origin (P495 = Q884). · https://www.netflix.com/tudum/top10
- K Culture Wire — Our own market build (wikitip-markets.json), generated 29 August 2026
What we checked
- Korean share of all top-10 slots, 268 weeks: South Korea 53.6 per cent, Vietnam 30.2, Indonesia 28.9, Malaysia 25.1, Taiwan 24.2, Thailand 24.0, Hong Kong 22.9, the Philippines 22.8, Japan 20.4. The median across all 93 countries is 4.6 per cent.
- At the other end: France 3.6 per cent, Latvia and Estonia 1.9, the United Kingdom 1.8, Denmark, Ireland and Ukraine 1.7, the United States 1.6, Iceland 1.4.
- Share of each country's Korean slots held by its single biggest Korean title: Latvia 47 per cent (Squid Game), Estonia 43 (Squid Game), United States 31.8 (Squid Game), United Kingdom 24.2 (Squid Game), France 16 (Squid Game), India 12.8 (Squid Game), Brazil 6.9 (Squid Game), Japan 6.6 (Crash Landing on You), South Korea 3.9 (I am Solo), Vietnam 2.4 (Reply 1988), Indonesia 2.3 (Squid Game).
- Weeks out of 268 in which at least one Korean title appeared: Vietnam and Indonesia 268, Japan 262, India 255, Brazil 219, France 137, Estonia 84, the United Kingdom 82, Latvia 77, the United States 67.
- How many distinct Korean titles it takes to cover half a country's Korean slots: Latvia 2 of 32, Estonia 3 of 35, Ukraine 2 of 19, Slovenia 4 of 46 — against Vietnam 52 of 261 and South Korea 124 of 592. The median country needs 20 of 101.
What we left out, and why
- Viewing hours, subscriber numbers and any measure of how much was watched. Netflix publishes a weekly top 10 by country; a slot is a position on that list, not an audience figure.
- Titles outside the top 10. A show watched steadily but never in a country's top ten is invisible here, and in a market where Korean share is 1.6 per cent that will hide a lot.
- Any claim about why a share is high or low — catalogue rights, subtitle and dub availability, marketing spend and release timing all differ by country and Netflix publishes none of them.
- The first and last of our calendar years, which hold roughly half a year each. Shares above are computed over the whole 268-week window, not year by year.
Written from the same data
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