Korean pop culture, in numbers

Staying power and force are two different things

The 50 biggest Korean titles on Netflix’s global weekly chart, out of 243 that have appeared since 2021-07-04. Ranked once by how long they lasted and once by how hard they landed — the two lists are almost different lists.

The same 50 titles, ordered two ways

Lasted longest

  1. Squid Game42 weeks · 120m/week
  2. Alchemy of Souls27 weeks · 16m/week
  3. Extraordinary Attorney Woo21 weeks · 32m/week
  4. Hometown Cha-Cha-Cha16 weeks · 19m/week
  5. Queen of Tears15 weeks · 44m/week
  6. The Glory13 weeks · 43m/week
  7. Business Proposal13 weeks · 21m/week
  8. All of Us Are Dead11 weeks · 60m/week
  9. King the Land11 weeks · 41m/week
  10. Love Next Door11 weeks · 31m/week

Landed hardest

  1. Squid Game120m/week · 42 weeks
  2. Our Sticky Love63m/week · 2 weeks
  3. All of Us Are Dead60m/week · 11 weeks
  4. Can This Love Be Translated?54m/week · 5 weeks
  5. When Life Gives You Tangerines54m/week · 9 weeks
  6. Bon Appétit, Your Majesty51m/week · 10 weeks
  7. Genie, Make a Wish48m/week · 5 weeks
  8. Agent Kim Reactivated46m/week · 8 weeks
  9. Queen of Tears44m/week · 15 weeks
  10. The Glory43m/week · 13 weeks

Of the eight on each side, 4 appear on both — Squid Game and Queen of Tears and The Glory and All of Us Are Dead. A title that runs for months and a title that consumes a fortnight are both “hits”, and the single number usually quoted for either one cannot tell them apart.

Reaching number one goes with longer runs, not just bigger weeks

GroupTitlesMedian hoursMedian weeksAvg hours
Peaked at #165103m5234m
Peaked below #117825m251m

All 243 titles, not the fifty largest. The median title that reached number one drew 4.2× the hours of one that did not, and it also ran 5 weeks against 2. Most of that gap is length, not landing: hold the run length fixed and what remains is 1.26× among titles that lasted six to ten weeks.

Titles that lastedReached #1Median hoursDid notMedian hours
1–2 weeks1126m906m
3–5 weeks4279m5746m
6–10 weeks15163m25129m
11 weeks or more7654m6331m

Neither number is the cause of the other. Weeks on chart and peak rank track total hours about equally well (0.73 and 0.754 against log hours), and they track each other at 0.473, so a table that shows one is partly showing the other. Reaching number two goes with a higher median than reaching number one (123m against 103m) — the order does not run down the ranks. The full story →

The most common outcome is one week

53 of 243 Korean titles that reached a global Non-English Top 10 — 21.8% — were on it for exactly one week. Half the panel was gone within two.

Weeks on chart12345678910
Titles53383538267121254

The tail runs past this table — the longest run in the panel is 42 weeks — but it is thin, and that thinness is the point. A chart run is not a duration most titles have.

What is not on this list. Netflix files its global charts by a title’s primary language, and a Korean work belongs on the Non-English side. 53 titles matched a Korean work by name but sit on the English charts, so they are not that work and are out. 15 more came out after we read them one at a time — The East Palace, Teach You a Lesson, Breathless among them. We hand-checked the largest 30 series and 20 films by hours and stopped there; below that line the language rule is doing the work on its own.

All 50

TitleTypeWeeksPeakHoursPer week
Squid Gameseries42#15,048m120m
Extraordinary Attorney Wooseries21#1662m32m
All of Us Are Deadseries11#1660m60m
Queen of Tearsseries15#1654m44m
The Gloryseries13#1561m43m
Bon Appétit, Your Majestyseries10#1512m51m
When Life Gives You Tangerinesseries9#1482m54m
King the Landseries11#1447m41m
Alchemy of Soulsseries27#3419m16m
Agent Kim Reactivatedseries8#1365m46m
Bloodhoundsseries10#1353m35m
Love Next Doorseries11#2340m31m
My Demonseries11#2331m30m
Dynamite Kissseries9#1315m35m
Hometown Cha-Cha-Chaseries16#2301m19m
When the Phone Ringsseries8#2282m35m
Business Proposalseries13#1279m21m
Can This Love Be Translated?series5#1271m54m
My Royal Nemesisseries8#1248m31m
Genie, Make a Wishseries5#1242m48m
True Beautyseries7#5242m35m
Gyeongseong Creatureseries8#2204m26m
Beyond the Barseries7#2202m29m
My Nameseries5#2194m39m
Weak Heroseries7#1185m26m
The Trauma Code: Heroes on Callseries5#1185m37m
Crash Course in Romanceseries11#2183m17m
Strong Girl Nam-soonseries9#3174m19m
The WONDERfoolsseries5#2171m34m
Little Womenseries11#3164m15m
Hellboundseries6#1163m27m
Miss Night and Dayseries10#2160m16m
Doctor Slumpseries9#1154m17m
Doctor Chaseries7#2151m22m
Welcome to Samdal-riseries8#5150m19m
The Great Floodfilm7#1149m21m
Juvenile Justiceseries8#1147m18m
Destined with Youseries8#3146m18m
Sold Out on Youseries7#1142m20m
Our Unwritten Seoulseries6#3141m23m
Resident Playbookseries7#3140m20m
The King's Affectionseries10#2139m14m
Money Heist: Korea - Joint Economic Areaseries5#1134m27m
As You Stood Byseries5#1133m27m
Narco-Saintsseries5#1130m26m
Our Beloved Summerseries8#4129m16m
Tastefully Yoursseries6#2128m21m
The Price of Confessionseries4#1128m32m
Our Sticky Loveseries2#1126m63m
The Guestseries4#6125m31m

What we wrote from this data

Where these numbers come from

14 seconds, with sound

Fourteen seconds, read aloud: Vietnam's number one series on Netflix was Korean for 34 weeks straight — but not one show. Eleven different Korean series held that place, and it changed hands thirteen times without once leaving Korean television. This counts the top place week by week, not one title's own run, and a rank is an ordering: Netflix publishes no viewers or hours by country. Free to repost with the address on it.

All our short films — each one built from a table on this site

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How this was measured

We report the median rather than the mean. A handful of very large values would pull a mean away from where most of the sample actually sits, and in reads-per-title data those large values are the norm, not an error. Correlations are Pearson coefficients. Where hours are involved they are taken on the logarithm of hours, because viewing hours span several orders of magnitude and a handful of enormous titles would otherwise decide the coefficient on their own. Titles are ranked by total viewing hours across the whole window, and staying power is the number of distinct weeks a title appeared on any country chart, so a title that returns after a gap is credited for both spells.

What this cannot tell you

A median tells you where the middle sits and nothing about the shape around it, so it should be read next to the range or the full distribution, not alone. A correlation is not a cause, and it only detects the straight-line part of a relationship — two things can move together tightly in a curve and still score near zero. Taking logs changes what is being correlated: it is the ranking-like structure of hours, not hours themselves. A coefficient from a chosen sample also inherits that choice; ours are titles that reached a chart, which is not a sample of titles. A week on a chart is not a week of watching — a title can be watched steadily and never chart, and the chart cuts off at ten. The window opens in 2021, so titles already running before then start mid-life. And every title here reached a chart at least once, so nothing on this page speaks for titles that never did.