Korean pop culture, in numbers

Does charting at home tell you a Korean title will travel?

Buyers and sellers both use the home chart as a signal. We had the data to check it, so we did: 915 Korean titles across 265 weeks of Netflix country lists.

Does how long a Korean title stays on Korea’s own Netflix chart tell you whether it will travel?

Home run length against foreign reach

How a place is counted. One place is one title on one country’s weekly top 10. A title on the list for six weeks in Korea has six home places.

Weeks on Korea’s chartTitlesReached 10+ countriesReached 20+Never left KoreaMedian countries
1–221911.4%5.5%67.6%0
3–516525.5%20%47.3%1
6–1013856.5%49.3%17.4%19
11 or more3863.2%47.4%23.7%17

It is a slope, not a door. The median number of countries jumps from 1 to 19 between the middle two rows, which looks like a threshold — but the median only records where the middle title sits. The share reaching ten countries moves 11.4% → 25.5% → 56.5% → 63.2%. Nothing snaps; it leans.

The objection: is this just films against series?

Series stay on charts longer than films almost everywhere, so a band built on run length could simply be sorting formats. We split every band and left both columns in.

Weeks on Korea’s chartFilmsReached 10+SeriesReached 10+
1–21686.5%5127.5%
3–51008%6552.3%
6–104139%9763.9%
11 or more1040%2871.4%

Both are true, and the format gap is the larger one. Inside every band, series reach ten countries more often than films — and in the 3–5 band the difference is 52.3% against 8%, wider than the whole home-chart effect. A film that ran six weeks at home still travels less often than a series that ran three. If you are reading one number, read the format first.

And the home chart is not a gate

29 titles reached twenty or more countries without ever appearing on Korea’s own top 10. They are not obscure abroad; they are absent at home.

TitleCountriesChart places abroadFormat
Oasis82239Series
Dangerous Liaisons70165Film
Breathless69250Series
Young Lady and Gentleman54351Series
Outlaw5380Film
Happy Ending4760Film
Gossip Girl45137Series
The Guest43137Series
Land4353Film
Mr. Robot4374Series
One More Time3858Film
Awake3879Film
The Cursed3853Film
Barbie3750Film
Last Holiday3644Film
Spy3061Film
Red Eye3054Series
Monster2740Film
Dog Days Out2538Series
Undercover2448Series
Snowpiercer2460Series
Safe2252Film
Band of Brothers2138Series
Stepmom2133Film
Ghost Ship2123Film
The Way Back2125Film
Mimi21109Film
I Can't Live Without You2036Film
Sh**ting Stars2070Series

Why we did not simply compare the two groups

560 of these titles charted in Korea and 355 did not. It is tempting to put those two groups side by side. We did not, and the reason matters: Titles that never charted in Korea are, by definition, titles we only know about because they charted somewhere else. Comparing the two groups directly would answer a question we have already decided.

What we wrote from this data

Where these numbers come from, and what they cannot answer

All 93 markets side by side · Series against films, worldwide · How we count