Korean pop culture, in numbers

Korea exports television to the world, not film

Netflix has published a global Top 10 every week since July 2021. Over 268 weeks,237 Korean titles reached it. Split them the way Netflix splits its own charts — series on one side, films on the other — and the two sides are not the same business.

Similar number of titles. Fifteen times the viewing.

Series22.49bn149 titles, 151m hours each on average, 5.39 weeks on the chart each. 41 of them reached number one.
Films1.56bn88 titles, 18m hours each, 2.48 weeks each.23 of them reached number one.

Korea puts a film on the global chart for every 1.69 series it puts there, and collects 14.5× the hours from the series side. Per title the gap is 8.5×.

The films are not failing to get noticed

 TitlesReached #1RateWeeks eachHours eachHours per week on chart
Series1494127.5%5.39151m28m
Films882326.1%2.4818m7m

A quarter of the Korean films that chart at all go to number one — close to the series rate. Getting attention is not where the two diverge. What the films do not do is stay: 2.48 weeks against 5.39. Some of that is what a film is — you watch it once — which is why the last column divides by weeks anyway, and the gap is still 3.9× in the week each is actually on the chart.

One title does not explain it

Squid Game alone is 5.05bn hours, a fifth of everything Korean on this chart. Take it out entirely and the series side still carries the comparison.

 TitlesHoursHours per titlevs films
All series14922.49bn151m8.5×
Series without Squid Game14817.44bn118m6.7×
Films881.56bn18m

Removing the biggest title in the catalogue moves the per-title gap from 8.5× to 6.7×. It does not close it. This is the shape of the catalogue, not one outlier.

The biggest of each

Series

  1. Squid Game5048m · 42w
  2. Extraordinary Attorney Woo662m · 21w
  3. All of Us Are Dead660m · 11w
  4. Queen of Tears654m · 15w
  5. The Glory561m · 13w
  6. Bon Appétit, Your Majesty512m · 10w
  7. When Life Gives You Tangerines482m · 9w
  8. King the Land447m · 11w

Films

  1. The Great Flood149m · 7w
  2. Badland Hunters75m · 4w
  3. Kill Boksoon66m · 8w
  4. Carter64m · 4w
  5. Desire59m · 5w
  6. Officer Black Belt57m · 4w
  7. Ballerina51m · 5w
  8. Love Untangled44m · 6w

The largest Korean film in five years, The Great Flood at 149m hours, has been out-watched by 34 separate Korean series.

What our panel is a share of

Our panel only contains titles that reached a Netflix Top 10, so it has never had a denominator. This counts what Wikidata records as Korean film and television, whole and from 2021 on, to put one under it.

TypeRecorded as KoreanSince 2021In our panelShare of allShare since 2021
Films10,2531,1261721.7%15.3%
Television series4,7667852495.2%31.7%

These shares are ceilings, not estimates. Wikidata records what someone wrote down, not what was made. These counts are therefore a floor on output and our coverage share is a ceiling — if more was made than is recorded, our share is lower than shown, never higher. The panel underneath is our own — 421 titles, built from src/data/wikitip-titles.json, the same file the title panel reads.

And the two right-hand columns are not comparable to each other. Year comes from P577 (publication date) or P580 (start time) — films carry the first, series the second. Items with neither are excluded from the chart-era rows, so those rows are not comparable to the whole-catalogue rows. Films without a recorded year number 713 and series 967.

What we wrote from this data

Where these numbers come from

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