We publish one figure more than any other: Korean titles hold 7.9% of the top-10 places Netflix lists around the world. This page is about what that average hides.
Our headline figure is an average. Is a Korean title on a country chart most weeks, or absent most weeks and several at once when it is there?
How this is counted. A cell is one country-week-chart. "Any" means at least one Korean title held a place in that cell. The even comparison is what the same overall share would produce if places fell independently.
Ten places cannot hold 0.77 of a title. To say a share is clumped you need to know what unclumped would look like, so each country is compared against a binomial with that country's own share.
| Country-weeks with at least one Korean title | Share |
|---|---|
| If the same 7.9% fell independently | 55.9% |
| Actually observed | 41.3% — 20,581 country-weeks |
| Shortfall against independence | 26.1% fewer weeks |
The same share, sitting in far fewer weeks. A reader who takes 7.9% to mean "usually about one" would be wrong about 14.6 points of the calendar.
| Korean titles in that country-week | Country-weeks | Observed | If independent |
|---|---|---|---|
| 0 | 29,267 | 58.7% | 44.1% |
| 1 | 11,561 | 23.2% | 37.6% |
| 2 | 4,670 | 9.4% | 14.4% |
| 3 | 2,076 | 4.2% | 3.3% |
| 4 | 895 | 1.8% | 0.5% |
| 5 | 526 | 1.1% | 0% |
| 6 | 403 | 0.8% | 0% |
| 7 | 277 | 0.6% | 0% |
| 8 | 122 | 0.2% | 0% |
| 9 | 43 | 0.1% | 0% |
| 10 | 8 | 0% | 0% |
Read the two right-hand columns against each other. Empty weeks are commoner than chance allows — 58.7% against 44.1% — and so are crowded ones: four or more Korean titles in a single country-week happen 4.6% of the time, where independence would give 0.5%. The middle is what goes missing.
Countries differ in how much Korean content they take. Pooling them would let a difference between countries be read as clumping inside one.
| Markets measured (at least 50 country-weeks) | 93 |
| Markets where places are more clumped than independence | 82 |
| Chart rows read | 499,180 |
| Country-weeks read | 49,848 |
| Korean places | 39,139 |
| All places | 498,480 |
Every market is compared against a binomial built from its own Korean share, so a country that takes very few Korean titles is not counted as clumped merely for being small. 82 of 93 still come out more clumped than chance.
| How clumped a market is | Markets |
|---|---|
| Less clumped than independence | 10 |
| Up to 10% fewer weeks than independence | 57 |
| 10–25% fewer | 25 |
| 25–40% fewer | 1 |
| 40% or more fewer | 0 |
No market is named here on purpose. Ranking 93 countries by how lopsided their Korean weeks are would be a league table, and a league table invites the reader to treat position as merit — when what is being measured is release timing, chart volatility and catalogue size mixed together. Which end a given market sits at belongs in that market's own sheet.
There is one place where a country has to be named, because the thing being counted is an event and not a position: the weeks a chart went all the way, ten places out of ten. Those are listed by country and week — eight of them, four outside Korea. Naming them is not a ranking; it is saying when it happened.
Korean titles have held nine or ten of a chart's ten places 51 times. Outside Korea every one is in Vietnam, Indonesia, Malaysia or Singapore. Taiwan, fourth by Korean share, has never done it.
3 September 2026
We counted every country-week of the Netflix top 10 in which a Korean title appeared — 16,408 of them — and asked which other Korean titles were on that same list. Only six titles went their whole run without ever meeting another.
30 August 2026
Vietnam twice in August 2021, then Indonesia and Malaysia in the same week of July 2022. We checked all 20,581 country-weeks in which any Korean title charted; these four are the only ones outside Korea where nothing else got in.
30 August 2026
Eight months without the top place leaving Korean television, and it changed hands thirteen times inside that run. Malaysia and Singapore then did seventeen weeks each, starting and ending on exactly the same dates.
30 August 2026
Korean titles hold 7.9% of Netflix country chart places. Spread evenly that would put at least one on 55.9% of country-weeks; the real figure is 41.3%. Empty weeks run 58.7% against 44.1%, and crowded weeks 4.6% against 0.5%.
9 August 2026
What share of chart places Korean titles hold · What a position does not say · The four weeks a country’s whole TV top 10 was Korean · How we count
Fourteen seconds, read aloud: four times outside Korea — Vietnam twice, then Indonesia and Malaysia in the same week — every one of a country's ten Netflix TV places was Korean. That is 0.02% of the country-weeks we checked. In 11,594 of them, a country's top 10 held exactly one Korean title. A top 10 is a ranking of what was watched most, not a census, and Netflix releases no viewer numbers by country at all. Free to repost with the address on it.
All our short films — each one built from a table on this site