We publish one figure more than any other: Korean titles hold 7.7% of the top-10 places Netflix lists around the world. This page is about what that average hides.
Our headline figure is an average. Is a Korean title on a country chart most weeks, or absent most weeks and several at once when it is there?
How this is counted. A cell is one country-week-chart. "Any" means at least one Korean title held a place in that cell. The even comparison is what the same overall share would produce if places fell independently.
Ten places cannot hold 0.77 of a title. To say a share is clumped you need to know what unclumped would look like, so each country is compared against a binomial with that country's own share.
| Country-weeks with at least one Korean title | Share |
|---|---|
| If the same 7.7% fell independently | 54.9% |
| Actually observed | 40.9% — 20,157 country-weeks |
| Shortfall against independence | 25.5% fewer weeks |
The same share, sitting in far fewer weeks. A reader who takes 7.7% to mean "usually about one" would be wrong about 14.0 points of the calendar.
| Korean titles in that country-week | Country-weeks | Observed | If independent |
|---|---|---|---|
| 0 | 29,133 | 59.1% | 45.1% |
| 1 | 11,459 | 23.2% | 37.4% |
| 2 | 4,585 | 9.3% | 14% |
| 3 | 1,947 | 4% | 3.1% |
| 4 | 883 | 1.8% | 0.4% |
| 5 | 525 | 1.1% | 0% |
| 6 | 372 | 0.8% | 0% |
| 7 | 244 | 0.5% | 0% |
| 8 | 100 | 0.2% | 0% |
| 9 | 37 | 0.1% | 0% |
| 10 | 5 | 0% | 0% |
Read the two right-hand columns against each other. Empty weeks are commoner than chance allows — 59.1% against 45.1% — and so are crowded ones: four or more Korean titles in a single country-week happen 4.5% of the time, where independence would give 0.4%. The middle is what goes missing.
Countries differ in how much Korean content they take. Pooling them would let a difference between countries be read as clumping inside one.
| Markets measured (at least 50 country-weeks) | 93 |
| Markets where places are more clumped than independence | 80 |
| Chart rows read | 493,600 |
| Country-weeks read | 49,290 |
| Korean places | 37,750 |
| All places | 492,900 |
Every market is compared against a binomial built from its own Korean share, so a country that takes very few Korean titles is not counted as clumped merely for being small. 80 of 93 still come out more clumped than chance.
| How clumped a market is | Markets |
|---|---|
| Less clumped than independence | 12 |
| Up to 10% fewer weeks than independence | 55 |
| 10–25% fewer | 25 |
| 25–40% fewer | 1 |
| 40% or more fewer | 0 |
No market is named here on purpose. Ranking 93 countries by how lopsided their Korean weeks are would be a league table, and a league table invites the reader to treat position as merit — when what is being measured is release timing, chart volatility and catalogue size mixed together. Which end a given market sits at belongs in that market's own sheet.
Korean titles hold 7.7% of Netflix country chart places. Spread evenly that would put at least one on 54.9% of country-weeks; the real figure is 40.9%. Empty weeks run 59.1% against 45.1%, and crowded weeks 4.5% against 0.4%.
9 August 2026
What share of chart places Korean titles hold · What a position does not say · How we count