Korean pop culture, in numbers

Titles · drama

Four times, every one of a country’s 10 TV places was Korean

Vietnam twice in August 2021, then Indonesia and Malaysia in the same week of July 2022. We checked all 20,581 country-weeks in which any Korean title charted; these four are the only ones outside Korea where nothing else got in.

The table this is written from: /clumping

#netflix#korea#vietnam#indonesia#malaysia#drama

Netflix publishes a top 10 for films and a top 10 for series, separately, for every country, every week. We went through all of it — 501,040 rows — and pulled out the country-weeks in which at least one Korean title appeared. There are 20,581 of them.

In eight, the Korean titles took every single place. Four of those eight were South Korea’s own chart, which is not surprising. The other four were not.

Vietnam, twice, in August 2021

Week 1 2 3 4 5
2021-08-15 Hospital Playlist Vagabond Prison Playbook Vincenzo Nevertheless,
2021-08-22 Hospital Playlist Prison Playbook Nevertheless, Vagabond Reply 1988

Places six to ten in those weeks: Crash Landing on You, Hospital Playlist again, Reply 1988, Descendants of the Sun and Lawless Lawyer in the first week; Vincenzo, Crash Landing on You, Hospital Playlist again, Descendants of the Sun and The Fiery Priest in the second.

Both lists carry Hospital Playlist twice, as two seasons. So these are ten places held by nine series — worth saying, because “all ten” and “ten different shows” are not the same claim and we would rather make the smaller one.

What stands out is how little moved between the two weeks. The same nine series, reshuffled. Vietnam’s Korean shelf that fortnight was not a wave arriving; it was a shelf that had already filled and was sitting still.

Indonesia and Malaysia, the same week, July 2022

Rank Indonesia, 2022-07-31 Malaysia, 2022-07-31
1 Extraordinary Attorney Woo Extraordinary Attorney Woo
2 Alchemy of Souls Alchemy of Souls
3 Café Minamdang Sell Your Haunted House
4 Remarriage & Desires Police University
5 My Roommate Is a Gumiho Backstreet Rookie
6 Police University Dali & Cocky Prince
7 Backstreet Rookie Remarriage & Desires
8 Sell Your Haunted House Ghost Doctor
9 Ghost Doctor My Roommate Is a Gumiho
10 Dali & Cocky Prince Café Minamdang

Two countries, the same week, ten places each, and — read the two columns against each other — the same ten titles in both. Not eight of ten, not nine. The same ten, in a different order, with the same two at the top.

We are not going to tell you why. Netflix publishes nothing about how its lists are produced in each country, and a chart that looks identical in two neighbouring markets could come from shared licensing dates, shared audiences, or how the ranking is computed. All three would look like this. We can tell you it happened, once, and that it has not happened again in the four years since.

What it is not

It is not a statement that Indonesians and Malaysians watched only Korean series that week. A top 10 is a ranking of what was watched most, not a census of what was watched. Something finishing eleventh is invisible here, and the gap between first and eleventh is not published.

It is also not a trend. Four occasions in 20,581 country-weeks is 0.02%. The ordinary case is the opposite: 11,561 of those country-weeks held exactly one Korean title, and just 8 held ten. If you take one number from this piece, take that one — the full sweep is the rarity, and the single title is the norm.

The distribution across the whole file:

Korean titles in one country’s top 10 that week Country-weeks
1 11,561
2 4,670
3 2,076
4 895
5 526
6 403
7 277
8 122
9 43
10 8

Our page on how Korean chart places clump makes the same point from the other side: the 7.9% share we publish most often is not a place a week, it is nothing for long stretches and then several at once. These four weeks are what the far end of “several at once” actually looks like.

What changed on 3 September 2026

Our list of Korean titles had been frozen at 8 August. We rebuilt it, it went from 397 titles to 420, and one title we had been counting as Korean (Dangerous Liaisons, the 2022 French film) is not. 8 figures in this piece moved with it. None of them changed what the piece found. The ones a reader is most likely to have quoted:

Was Now
Country-weeks with a Korean title 20,667 20,581
Country-weeks with exactly one 11,594 11,561
The share we publish most often 7.7% 7.9%

Every table above is now generated from the counted file rather than typed out, and a check reads each figure back out of that file on every build. We print what moved rather than swapping it quietly: one wrong number makes the correct ones beside it worth doubting.

Where these numbers come from

Sources

  • Netflix — Tudum weekly country top 10, all-weeks-countries.tsv, 501,040 rows retrieved 2026-08-29

What we checked

  • Films and series are published as two separate top 10s in each country, so a country has 20 places a week, not 10. Every case here is the TV list; no country's film top 10 has ever been entirely Korean
  • Ten places is not always ten shows. Vietnam's two weeks each carry Hospital Playlist twice, as two seasons, so those lists are ten places held by nine series
  • A chart place is a rank, not a viewing figure. Netflix publishes no hours or viewers by country, so this says what was listed, not how much was watched
  • We count a title as Korean only if it is in our own table of 974. A Korean title we do not hold would not be counted, which would make a full sweep look incomplete rather than the reverse

What we left out, and why

  • Russia, which Netflix withdrew from; the remaining weeks are not comparable

The data behind this

Written from the same data

Take this away — 10 cards

The figures in this article, as images. Free to repost with the address on them.

Four times, every one of a country’s 10 TV places was Korean — card 1 of 5Four times, every one of a country’s 10 TV places was Korean — card 2 of 5Four times, every one of a country’s 10 TV places was Korean — card 3 of 5Four times, every one of a country’s 10 TV places was Korean — card 4 of 5Four times, every one of a country’s 10 TV places was Korean — card 5 of 5Four times, every one of a country’s 10 TV places was Korean — tall card 1 of 5Four times, every one of a country’s 10 TV places was Korean — tall card 2 of 5Four times, every one of a country’s 10 TV places was Korean — tall card 3 of 5Four times, every one of a country’s 10 TV places was Korean — tall card 4 of 5Four times, every one of a country’s 10 TV places was Korean — tall card 5 of 5

If you work in this business

Everything on this page is measured from the same weekly Netflix lists, per market and per title. We publish the pages free; what we sell is the same measurement cut to one company's catalogue — including the figures behind /clumping and /by-country and /what-to-watch-after.

What a company sheet contains, and what it cannot tell you →

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