Korean pop culture, in numbers

Stars

Yunho tours 7 Asian cities. English reads him most

He plays Taipei tonight and Jakarta next week. We counted daily Wikipedia views in every language those seven cities speak: English leads at 120.7 a day, and English is official in one stop of the seven.

The table this is written from: /tour-city-languages

#tvxq#yunho#touring#wikipedia#languages#measurement

U-Know Yunho, half of TVXQ, is in the middle of his first solo tour of Asia: seven cities, Seoul in July through Hong Kong on 26 September. Tonight is Taipei. Jakarta is next week.

Every outlet has the dates. We wanted a different number: in the languages those seven cities actually speak, how many people open an encyclopedia article about him on an average day?

The answer, ranked

Language Views a day Tour cities that speak it
English 120.7 Singapore
Chinese 75.9 Macau, Singapore, Taipei, Hong Kong
Korean 27.6 Seoul
Thai 8.3 Bangkok
Indonesian 6.4 Jakarta
Portuguese 2.4 Macau
Malay no article Singapore
Tamil no article Singapore
Cantonese no article Hong Kong

Daily average, 5 August to 3 September 2026.

What stands out

English reads him most, and English is official in one stop out of seven. 120.7 views a day, against 6.4 in Indonesian — 18.9 times as many — and Jakarta is a stop while no English-speaking city is, except Singapore, where English shares official status with three other languages.

Korean is third. His own language runs 27.6 a day, well below Chinese at 75.9. The Chinese figure is one well shared by three of the seven cities, which is part of why it is large; we would rather say that than let the table imply three separate audiences.

Three languages have no article at all. Malay, Tamil and Cantonese carry nothing about him. In Singapore, two of the four official languages are blank. In Hong Kong, the Chinese edition covers him but the Cantonese one does not.

That last row is the one we refuse to write as a zero. “No article” and “an article nobody opens” are different facts, and folding them together is the fastest way to produce a confident wrong number.

What this is not

It is not ticket sales. It is not attendance. It is not popularity, and it is certainly not an argument that the tour picked the wrong cities — venues, promoters, visas and who will actually buy a ticket decide that, and we can measure none of them.

What we can say is narrower and still worth knowing: the readership is largest in a language that one stop on this tour speaks. For an artist whose Korean readership is 23 percent of his English one, that is a fact about where the audience already is, sitting next to a schedule about where the stage will be.

The full table, city by city, with every language and what it does and does not cover, is here.


Wikipedia views are page opens, counted exactly. Everything a page open cannot tell you is listed above rather than smoothed over.

Where these numbers come from

Sources

What we checked

  • A view is a page open, not a person and not a ticket. One reader can open a page many times, so we call it views throughout and never people
  • An absent language edition is recorded as no article, never as 0. Malay, Tamil and Cantonese carry no article about him, which is a different fact from an article nobody opens
  • Taipei, Macau and Hong Kong all draw on the Chinese edition, so that figure is one well shared three ways rather than three readerships. It is stated in the piece rather than left for the table to imply
  • The city list is the reason we asked the question, not something we measured. Per-city dates appear mainly in Korean coverage and we do not treat them as our own figure
  • We do not say the tour picked the wrong cities. Venues, promoters and ticket demand decide that and we can measure none of them

The data behind this

Written from the same data

Take this away — 10 cards

The figures in this article, as images. Free to repost with the address on them.

Yunho tours 7 Asian cities. English reads him most — card 1 of 5Yunho tours 7 Asian cities. English reads him most — card 2 of 5Yunho tours 7 Asian cities. English reads him most — card 3 of 5Yunho tours 7 Asian cities. English reads him most — card 4 of 5Yunho tours 7 Asian cities. English reads him most — card 5 of 5Yunho tours 7 Asian cities. English reads him most — tall card 1 of 5Yunho tours 7 Asian cities. English reads him most — tall card 2 of 5Yunho tours 7 Asian cities. English reads him most — tall card 3 of 5Yunho tours 7 Asian cities. English reads him most — tall card 4 of 5Yunho tours 7 Asian cities. English reads him most — tall card 5 of 5

If you work in this business

Everything on this page is measured from the same weekly Netflix lists, per market and per title. We publish the pages free; what we sell is the same measurement cut to one company's catalogue — including the figures behind /tour-city-languages and /which-language-reads-you and /how-many-languages.

What a company sheet contains, and what it cannot tell you →

← All 215 articlesFront page