Korean pop culture, in numbers

What an opening position buys — Korean titles on Netflix country charts

A title appears on a country chart at some position. That is the one fact anyone has on the first Monday. Does it say anything about how long the title will be there?

Korean series opening at 1 — median 6 weeks. Opening at 10 — 1.

Before the table: this is not a forecast

Everything below is an average over thousands of runs, and the spread inside every position is wide. Of the runs that opened at position 8, 24% still reached four weeks; of those that opened at number one, 9.6% did not. A single title can sit anywhere in that spread.

Korean series, by the position they opened at

Opened atRunsMedian weeksLasting 4+ weeksGone after one week
1488690.4%0.4%
2460576.5%3.7%
3604463.6%6.8%
4715450.8%12.3%
5788344.7%19.7%
6837233.9%28.3%
7873226.5%36.9%
81,014224%42.4%
91,008120.9%50.8%
101,139116.6%56.2%

A run is one title in one country across consecutive chart weeks. The entry position is where it sat in the first week of that run; the length is how many weeks the run lasted.

The middle of the table is where it turns. Above position five most runs reach four weeks; below it most do not.

The same measurement for everyone else

Korean films and Korean series behave differently on these charts, so they are never mixed. Every non-Korean title is measured the same way, because "entering higher lasts longer" could be true of every chart everywhere.

RunsMedian weeks opening at 1Opening at 10Weeks per position
Korean series7,926610.56
Every other series78,981510.44
Korean films3,853410.33
Every other film117,293310.22

Positions run from 1 to 10 and nothing else, so the difference between the two ends divided by the nine steps between them is the whole relationship. A regression would hide the assumptions inside a coefficient; this way the table is the argument.

Position is worth more in series than in films — 0.56 and 0.44 against 0.33 and 0.22. A film's run is short whatever it opens at, so there is less room for the opening to matter.

And it is worth more for Korean titles in both formats: 0.56 against 0.44 in series, 0.33 against 0.22 in films.

That is a different statement from "Korean titles last longer", which is true of series only. This one says the first week tells you more — the distance between a good opening and a bad one is wider.

How this was counted, and what it cannot say

This is what happened on average to runs that opened at each position; it is not a forecast for any one title, and the spread inside every position is wide. It also says nothing about viewing — a top 10 is a rank list, and Netflix publishes no country-level viewing figures.

It also cannot tell you why. A title that opens at number one had something behind it — a marketing push, a returning cast, a second season — and none of that is in a rank table. The opening position is a symptom of whatever produced it, not a cause of what follows.

How long a title holds a chart · How a title leaves · Is the week it enters its highest · How we count

What we wrote from this data