Korean pop culture, in numbers

BTS is first in three Southeast Asian countries. In Indonesia it is Babymonster

Indonesia, Vietnam, Thailand and Malaysia each keep their own Korean reading list. Who is first on each one?

BTS is the most-read Korean act on 3 of the four Southeast Asian Wikipedias — Vietnam, Thailand, Malaysia — at 133.45, 130.09 and 33.93 reads per million. Indonesia's list opens with someone else: Babymonster, at 94.02.

Indonesia — the 10 most-read Korean acts

#NameReads per million
1Babymonster94.02
2BTS83.29
3V79.18
4Lee Hee-seung65.86
5Seunghan61.77
6EXO53.91
7Cha Eun-woo51.85
8DPR Ian49.16
9Im Yoon-ah48.75
10Mark Lee48.38

Read here and nowhere else in this table: Lee Hee-seung, Seunghan, DPR Ian, Mark Lee.

Vietnam — the 10 most-read Korean acts

#NameReads per million
1BTS133.45
2Babymonster117.3
3V85.14
4T.O.P76.81
5EXO71.29
6IU68.06
7Hari Won62.79
8Bae Suzy60.81
9Jang Won-young58.47
10Tomorrow X Together57.91

Read here and nowhere else in this table: T.O.P, Hari Won, Jang Won-young, Tomorrow X Together.

Thailand — the 10 most-read Korean acts

#NameReads per million
1BTS130.09
2Im Yoon-ah96.6
3Babymonster87.36
4IU82.08
5EXO77.27
6Cha Eun-woo68.57
7Bae Suzy59.14
8Jungkook57.39
9Jennie55.42
10Jisoo53.39

Read here and nowhere else in this table: Jungkook, Jennie, Jisoo.

Malaysia — the 10 most-read Korean acts

#NameReads per million
1BTS33.93
2Cha Eun-woo24.11
3Stray Kids22.96
4Ahyeon21.07
5Ahn So-hee20.93
6Riize19.85
7SISTAR19.37
8Cho Kyuhyun19.28
9Ateez18.31
10Kim Jae-joong16.97

Read here and nowhere else in this table: Stray Kids, Ahyeon, Ahn So-hee, Riize, SISTAR, Cho Kyuhyun, Ateez, Kim Jae-joong.

Only BTS is on all four lists

Of the 40 places across the four tables, exactly 1 name appears in every one of them: BTS. Everything else is a country's own. Thailand reads Im Yoon-ah second and Malaysia reads Cha Eun-woo second, and neither name is in the other's top 10.

Names we could not print

Some Wikidata items carry no label we could read, so the name arrives as a Q number. One of them sat sixth on the Vietnamese list. We drop them rather than print a Q number as if it were a person, and we say how many we dropped.

Dropped for this reason: 1 of the 1,701 acts in the panel (Q27655344).

What this page cannot tell you

Not popularity. An article is opened by fans, by people who just heard a name, and by people checking a fact. We cannot tell them apart.

Not a contest between countries. Reads are per million reads of that edition, so the four columns share a scale, but a smaller Wikipedia has a smaller and differently shaped readership.

Not why. We can show that the name at the top in Indonesia is not the one the other three share, and we did not measure what put it there.

Reads — Wikimedia Pageviews API, human traffic only, 2025-08 through 2026-07, 12 months, human traffic only, expressed per million reads of that edition so a small Wikipedia is not penalised for being small. Article links — Wikidata.

The same acts against athletes · What gets read in all four · How we count