Korean pop culture, in numbers

What the weeks-in-top-10 counter counts

Every row of Netflix’s per-country top 10 carries a number: how many weeks that title has been in that country’s top 10. Read as “weeks in a row” it is wrong. It is cumulative. Here is the measurement, on 500,340 rows.

On consecutive weeks it adds exactly one

All titlesKorean titles
Cells (title, season, chart, country)191,53711,181
Pairs of consecutive weeks287,29126,783
Of those, counter went up by one100%100%

Not “almost always”. Every one of the 287,291 consecutive-week pairs in the file adds exactly one.

After a gap it keeps counting

This is the part that matters. A title leaves a country’s top 10 and comes back weeks or months later. The counter does not restart.

After a gap, the counter…All titlesKorean titles
continued from where it left off21,072 (98%)1,250 (95.1%)
restarted at 1424 (2%)64 (4.9%)
did something else16 (0.1%)0 (0%)

We cannot explain the 424 that restart. Netflix publishes no note about the counter, and nothing else in the row distinguishes those cases from the 21,072 that continue. We report the split and stop there.

Most Korean chart lives are one unbroken block

The scattered cases above are the memorable ones, so it is worth saying how rare they are. Of 11,181 Korean cells, 7,730 last two weeks or more. Of those, 87% have no gap at all — they arrive, stay, and leave once.

Korean cells lasting two weeks or moreCount
Cells7,730
Unbroken — present every week from first to last6,725 (87%)
Scattered — span at least twice the weeks present631
Median weeks present3
Median weeks spanned3
Median longest unbroken run3

One-week cells are left out of this table. Their span and their streak are both one, so counting them would make “unbroken” true by definition rather than by measurement — there are 3,451 of them, and that is its own finding, and it is not half: 30.9% of Korean chart lives are a single week.

The longest counters, and what they are not

Once you know the field is cumulative, the largest values become readable — as long as the span is printed next to them. 72 weeks for Crash Landing on You in Japan is spread across 96 weeks of calendar, and its longest unbroken run is 53.

Korean titleCountryCounterWeeks it spansLongest unbroken
Crash Landing on YouJapan729653
Itaewon ClassJapan647124
Boys Over FlowersBolivia495135
VincenzoPakistan455325
Squid GameIndia4320125
Alchemy of SoulsThailand424529
Squid GamePakistan3920219
Reply 1988Vietnam397615
Squid GameBangladesh3720117
Alchemy of SoulsNigeria373836

Read the last two columns against the first. Squid Game’s 43 weeks in India span 201 weeks — nearly four years — with 25 of them unbroken. A headline that turned that counter into “43 straight weeks” would be describing something that did not happen.

The largest counter in the whole file is not Korean: Lottie Dottie Chicken in Brazil, at 133 weeks over 166 — a children’s title, which is what the top of this particular measure looks like in most countries.

What this means if you use the number

This is why every run length on this site is computed from the weeks themselves rather than read off the counter. What a run is, and what leaving a chart looks like, is on the exit page; how often a return is really a new season is on the returns page.

What this data is

One cell is one title (with its season label) on one chart in one country. Pairs are consecutive rows of that cell in week order.

Not this. This does not say the counter is wrong. It says what it counts, which is not the same thing as what we count when we measure a run.

Netflix Top 10 (Tudum) per-country weekly lists, including the "weeks in top 10" number Netflix attaches to each row. Russia excluded.

Chart rows read
500,340
Rows with no counter
0
Weeks covered
2021-07-04 to 2026-08-23
Cells whose first row was not 1
0

Card set — free to share

Five cards, 1080×1350. Every figure on them is in the table on this page. Take them.

What the weeks-in-top-10 counter counts — card 1 of 5What the weeks-in-top-10 counter counts — card 2 of 5What the weeks-in-top-10 counter counts — card 3 of 5What the weeks-in-top-10 counter counts — card 4 of 5What the weeks-in-top-10 counter counts — card 5 of 5

What we wrote from this data