Korean pop culture, in numbers

An actor with five charting titles is looked up ten times as often as one with a single title

Does having more charting titles mean an actor's own name is looked up more?

The median actor with five or more charting titles is looked up 9.9 times as often as the median actor with one. The four bands run 1.21, 2.15, 4.72, 11.94 and do not turn back.

Bottom band 1.21 · top band 11.94 · 9.9× between them.

Four bands, 1,023 actors

Reads per million reads of the whole language edition, summed across Indonesia, Vietnam, Thailand and Malaysia, 12 months. One row is one actor.

Charting titlesActorsMedian readsMost-read in band
1 title3981.21Karina · 115.02
2 titles2062.15Jisoo · 148.78
3–4 titles2274.72Byeon Woo-seok · 263.86
5 or more19211.94Go Youn-jung · 273.06

Bands under 15 actors would not get a median at all. Note the last column: the most-read actor in the one-title band is read more than the median of the top band, so this is about where the middle sits, not about ceilings.

Which way does the arrow point

This cannot say which way the arrow points. An actor with five charting titles is looked up more, but casting follows attention as readily as attention follows casting, and nothing here separates the two. It is also a floor: readers in these four countries use the English Wikipedia too, and that cannot be split by country.

We could not read this the first time

We measured this once before with a different instrument and could not read it. That piece asked how far an actor's titles travelled, and for half the panel that figure was a fact about one title rather than about the person. This asks a narrower question — how often the person's own article is opened — and that one moves.

The earlier piece stands — see Half of the Korean actors on a Netflix chart are there for one title. What changed is the instrument, not the panel.

How this was counted

This is not every Korean celebrity. It is the cast of Korean titles that reached a Netflix country chart, which is the panel the rest of our data is built on. A singer or idol who never appeared in one of those titles is not here.

The distribution behind this · How actors compare with everyone else · How we count

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Five cards, 1080×1350. Every figure on them is in the table on this page. Take them.

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What we wrote from this data