Korean pop culture, in numbers

Seoul has 25 districts. The tourist count can speak for five of them

Do people read about the same parts of Seoul that foreign visitors actually walk into?

We cannot say. We set out to put reading next to walking and found the public table can only be asked about 5 of 24 districts — too few to answer, and Gangnam is not among them. What the gap shows is where the counting stops, not where people go.

Where the counting stops

Korea's public admissions table can speak for 5 of Seoul's 24 districts. In 16 of them it counts no tourist site at all — among them Jung (Myeongdong) and Mapo (Hongdae). In 3 more it counts admissions but records foreign visitors as zero: Gangnam, Songpa, Gangseo.

Seoul has 25 districts. The Southeast Asian Wikipedias hold an article for 24 of them — Yangcheon has none in any of the four. The admissions table can be asked about 5. Neither ruler sees the whole city.

The five districts both rulers can see

Reading is reads per million reads of that Wikipedia edition. Visiting is foreign admissions to counted paid tourist sites. These are not the five most visited districts in Seoul. They are the five where both numbers exist. Read the rows, not the order.

DistrictRead (per million)Foreign admissionsForeign share
Yongsan5.46172,0774.12%
Jongno2.871,683,72719.48%
Dongdaemun1.314,5514.16%
Seodaemun1.2117,6562.74%
Nowon0.961360.22%

Jongno takes 1,683,727 of these admissions — the palaces sell tickets, and a ticket is what this table counts. Nowon, with a comparable amount of reading, records 136. That distance is about ticket gates, not about interest.

The districts we had to leave out

DistrictWhy it is not in the table above
Gangnamadmissions recorded, foreign visitors recorded as zero
Mapono counted tourist site in this district
Seochono counted tourist site in this district
Gangbukno counted tourist site in this district
Songpaadmissions recorded, foreign visitors recorded as zero
Jungno counted tourist site in this district
Dongjakno counted tourist site in this district
Yeongdeungpono counted tourist site in this district
Seongdongno counted tourist site in this district
Gangseoadmissions recorded, foreign visitors recorded as zero
Gwangjinno counted tourist site in this district
Dobongno counted tourist site in this district
Gangdongno counted tourist site in this district
Seongbukno counted tourist site in this district
Gwanakno counted tourist site in this district
Jungnangno counted tourist site in this district
Geumcheonno counted tourist site in this district
Gurono counted tourist site in this district
Eunpyeongno counted tourist site in this district

Gangnam, Songpa and Gangseo each record admissions and then a foreign-visitor count of zero. We did not correct those rows to something we think is likelier. We left them out and said so.

What this page cannot tell you

These two rulers count different people. The reading is from four Southeast Asian Wikipedias; the admissions count every foreign visitor, from anywhere.

They also cover different time. The reading is the twelve months to July 2026; the admissions are the calendar year 2023.

These are paid tourist sites only. A district whose draw is a street, a market or a shopping area — Gangnam among them — records few admissions here, and that is the ruler talking, not the visitors. It also counts admissions, not people: one visitor entering three sites is three.

The source records a foreign-visitor count of 0 for districts that plainly receive foreign visitors — Songpa, which holds Lotte World, is one of them with 7.7m admissions and 0 foreigners. We do not correct the source. We mark those rows and leave them out of any share we publish.

Reading — Wikidata (CC0) for places and article links; Wikimedia Pageviews API for reads, 2025-08 through 2026-07, 12 months, human traffic only. Visiting — KOSIS, paid tourist-site admissions, Ministry of the Interior and Safety, 2023.

Card set — free to share

Five cards, 1080×1350. Every figure on them is in the table on this page. Take them.

Card 1 of 5Card 2 of 5Card 3 of 5Card 4 of 5Card 5 of 5

Fourteen seconds, with sound

A man and a woman read out the two figures above — Seoul has 25 districts and the public tourist count can speak for 5. Free to repost with the address on it.

What we wrote from this data