Does Southeast Asia look up a Korean trip in the same months that planes actually fill?
Not quite. Looking peaks in December; flying peaks in January — 1 month apart.
Looking peaks in December and flying peaks in January — one month apart. That gap is the easy thing to notice and the weakest thing here. The steadier signal is at the other end: both sides fall to their lowest point in June. Reading swings by 1.61× across the year, flying by 1.38×.
Reading is reads per million reads of that Wikipedia, summed across 4 articles and 4 editions. Flying is passengers on the Asia routes. Window — 2024-08 through 2026-06, 23 months.
| Month | Looking (per million) | Flying (passengers) | Years folded |
|---|---|---|---|
| January | 103.03 | 3,444,842 | 2 |
| February | 97.2 | 3,160,164 | 2 |
| March | 94.64 | 3,002,476 | 2 |
| April | 96.42 | 2,720,659 | 2 |
| May | 77.91 | 2,573,499 | 2 |
| June | 71.14 | 2,496,048 | 2 |
| July | 85.45 | 2,914,423 | 1 |
| August | 91.11 | 3,079,330 | 2 |
| September | 93.34 | 2,614,584 | 2 |
| October | 92.48 | 2,928,267 | 2 |
| November | 86.48 | 2,939,927 | 2 |
| December | 114.44 | 3,332,406 | 2 |
⚠ Twenty-three months folded into twelve leaves two years for most months and one for the rest. A "monthly average" here rests on two readings, sometimes one. Only one year of July sits in this window.
We used the 4 travel articles that exist in all 4 editions: Incheon International Airport, Seoul Metropolitan Subway, Korean cuisine, Jeju Island. The panel started at 10. An article missing from one edition cannot stand for the region, so it is out of the sum rather than counted as a zero there.
Looking is not going. Some of these reads are homework, some are curiosity, and some never become a trip. What this can show is when the looking happens.
The air table puts Japan and China in their own rows and every other Asian country into one. Indonesia, Vietnam, Thailand and Malaysia sit inside that single row alongside India and Central Asia, and cannot be told apart. It is not a Southeast Asia line.
We are not publishing a correlation. Over twenty-three months a correlation can be produced by a single shared season, and it would look more certain than it is. We name the peak month on each side and let the reader see the distance.
A peak in one month and a peak in the next does not mean the first caused the second. We cannot see any individual reader board any plane. The steadier signal here is not the peak at all — it is that both sides fall to their lowest point in the same month.
Opening an encyclopaedia article about a visa rule or an airport is not the same as boarding a plane. Some of these reads are homework, some are curiosity, and some never become a trip. What this can show is when the looking happens.
Looking — Wikimedia Pageviews API, human traffic only; titles resolved via Wikipedia langlinks. Flying — KOSIS, international air routes by region, Korea Airports Corporation.
Five cards, 1080×1350. Every figure on them is in the table on this page. Take them.
A man and a woman read out the two peak months and the one month both sides fall lowest — June. Free to repost with the address on it.
Reads of Korean travel articles in four Southeast Asian Wikipedias peak in December; flights on the Asia routes peak in January. The steadier signal is the other end — both fall to their lowest point in the same month.
15 August 2026